Marketing Specialist, Digital Services

Job Title Marketing Specialist, Digital Services Department Office of Enrollment Management College/Division General University Primary Job Posting Location Atlanta, GA 30341 Additional Job Posting Locations (Other locations that this position could be based) Job Details Do you have a passion for digital marketing and a knack for understanding online audiences? Are you eager to learn and contribute to a growing team? If so, we want to hear from you! Mercer University’s Office of Enrollment Management is seeking a highly motivated and detail-oriented Marketing Specialist, Digital Services to join our Marketing and Communications team on the Atlanta, Georgia campus. Responsibilities Under the direct supervision of the Digital Marketing Strategist, the Marketing Specialist, Digital Services will play a key role in implementation of digital marketing strategies that generate leads and drive engagement for a variety of prospective student audiences and University stakeholders. Skilled in content development, data analysis, and project management, the Specialist role uses the latest tools and platforms to recommend and implement tactics to further marketing and enrollment goals. Conducts keyword research; writes and maintains search engine‑optimised webpage content, advertising campaign content, and landing page content; monitors and tracks SEO performance and campaign metrics, and analyses and interprets organic and paid website performance data. This position supports the development and management of digital content, such as coordinating photo/video shoots and organising and managing photo/video assets. The Specialist also serves as project manager and coordinator for a variety of related marketing deliverables, as assigned. Must have excellent grammar, proofreading, writing and analytical skills; impeccable attention to detail, organisational skills, an understanding of search engine optimisation and paid digital advertising campaigns, the ability to handle multiple tasks at the same time, meet deadlines, and follow through on tasks to their successful and timely completion. Critical and creative thinking, problem‑solving abilities, and evaluation skills are required to be successful in this position. Digital marketing: Implements and manages organic and paid digital marketing strategies and tactics, such as conducting keyword research to identify opportunities, contributing to the development and maintenance of a keyword mapping system, crafting unique content, analysing website structure and user behaviour to recommend improvements, working collaboratively, utilising technical SEO audit tools, maintaining industry knowledge, managing paid campaigns, researching best practices, and making recommendations. Data analysis and reporting: Analyses website performance, user behaviour and SEO performance across platforms to inform decisions and generate reports; uses data to identify new pages, inform updates, analyse campaign metrics, suggest improvements, and create reports for leadership and stakeholders. Content creation and website management: Leverages understanding of the higher education landscape to support creation of engaging digital content, organises photo/video shoots, supports website strategy and manages websites as assigned, and adheres to brand standards. Project management and general marketing support: Manages projects or parts of larger projects, facilitates content development, creative execution, approval, production and delivery; ensures milestones and deadlines; communicates with team members and stakeholders; maintains records; provides progress reports; supports operational needs. Qualifications A bachelor’s degree in Marketing, Communications, Technical Communication, Public Relations, English, Business Administration or a related field is required, along with one year of related experience which includes working with paid digital advertising campaigns, writing content with a marketing voice for a variety of audiences with the ability to adhere to writing styles/rules (such as AP style), conducting keyword research, writing content optimised for search engine visibility, identifying and reporting on key digital marketing and website performance metrics, coordinating content and assets, and coordinating multiple details and deadlines simultaneously with accuracy and urgency. Candidates must have a valid driver’s licence as this position requires some travel. Knowledge, Skills, & Abilities Ability to understand the admissions recruitment process from multiple internal points of view for multiple target audiences Demonstrates strong strategic thinking, writing, editing, proofreading and analytical skills with the ability to identify the needs for shifts in voice, tone, message, etc., to a particular audience and purpose, in order to produce quality, compelling content that is free of spelling/grammar errors Knowledge of and ability to understand how to operate analytics and reporting technology to identify and report on relevant organic and paid digital marketing strategies Knowledge of and ability to understand search engine algorithm changes and search engine optimisation (SEO) best practices Demonstrates ability to communicate effectively and proactively with leaders, teammates and stakeholders in order to promote positive professional relationships and ensure achievement of project milestones and deadlines Demonstrates good judgment in decision‑making based on a thorough understanding of team (Enrollment Management and Marketing) goals, priorities and strategies and proactively seeks guidance or direction to effectively and efficiently achieve University goals Ability and willingness to travel to other Mercer locations or other related locations or off‑campus events on occasion as required Must have excellent grammar, proofreading, writing and analytical skills Impeccable attention to detail and excellent organisational skills Must possess an understanding of search engine optimisation and paid digital advertising campaigns Ability to handle multiple tasks simultaneously, meet deadlines and follow through on tasks to their completion Critical and creative thinking, problem‑solving abilities, and evaluation skills are required to be successful in this position Background Check Contingencies Criminal History Required Document Attachments Resume Cover letter List of three professional references with contact information Scheduled Weekly Hours 40 Job Family Staff Marketing and Communications Exempt EEO Statement EEO/Veteran/Disability #J-18808-Ljbffr Dormont Manufacturing Co