VP, Brand Marketing

Guitar Center is seeking a Vice President of Brand Marketing to evolve our brand strategy across every customer touchpoint. This leader will be responsible for defining how Guitar Center shows up in the world—ensuring our positioning, messaging, and creative expression are cohesive, compelling, and deeply rooted in the needs of musicians. This role is highly cross-functional, working in close partnership with Digital Marketing, Creative, Merchandising, Stores, Product, and PR to ensure every campaign and experience reinforces a unified brand story. The ideal candidate is both a strategic brand builder and a customer-obsessed leader who understands musicians because they are one. You play music—and it shows in how you think, lead, and build brands. Key Responsibilities Own and evolve Guitar Center’s brand strategy and positioning , defining a clear, differentiated point of view that resonates with musicians and guides messaging, tone, and creative expression across all channels and experiences. Serve as the enterprise brand steward , ensuring consistency, relevance, and emotional impact across campaigns, platforms, retail environments, partnerships, and customer touchpoints. Lead end-to-end brand campaign planning and execution , aligning paid, owned, and earned efforts to deliver cohesive, customer-centric experiences that ladder up to a unified brand narrative. Own and elevate Guitar Center’s retail marketing and in-store brand experience , defining the role of physical stores within the broader omnichannel ecosystem and ensuring every location is a powerful, musician-first expression of the brand. Lead brand direction for in-store campaigns, promotions, seasonal moments, launches, signage, and experiential initiatives, while partnering closely with Retail, Store Operations, Visual Merchandising, and Merchandising to drive traffic, engagement, and conversion. Establish clear brand standards and success metrics for retail environments, ensure new store openings, remodels, and concept tests reflect evolving brand strategy. Define and elevate omnichannel brand integration , ensuring seamless alignment between digital, in-store, mobile, lifecycle, and experiential touchpoints, including store openings, remodels, seasonal moments, and concept tests. Champion experiential and cultural brand initiatives , including events, demos, partnerships, launches, PR, and community moments that strengthen Guitar Center’s role in music culture and deepen emotional connection with musicians. Partner deeply with Digital Marketing and Creative , aligning brand strategy with performance goals while guiding creative excellence within clear brand guardrails. Lead with customer obsession and insight , leveraging research, data, and qualitative feedback to inform strategy, optimize experiences, and advocate for the musician’s voice at the executive level. Build, inspire, and scale a high-performing brand marketing organization , establishing clear priorities, processes, accountability, and success metrics across brand-led initiatives and workstreams. Act as a senior marketing and company executive leader , balancing long-term brand vision with operational rigor and executional excellence to drive sustainable growth and cultural relevance. Qualifications 12+ years of progressive experience in brand marketing, with senior leadership experience in retail, consumer brands, and culturally driven organizations. Deep experience leading brand strategy across omnichannel environments, including physical retail, e-commerce, mobile, social and owned media. Deep understanding of how brand and performance marketing work together. Experience translating strategy into clear, compelling campaign execution. Strongly Preferred Experience in retail, omnichannel, or specialty consumer categories. Why join us? With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound. Pay Rate $250,000- $300,000 / annually depending on background and experience. This position is eligible to participate in the Guitar Center Company bonus program based on Company performance. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations. About Guitar Center Guitar Center embodies the world of creativity and music by inspiring our teammates to find their own individual sound. We strive to develop lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion. Do you believe in the power of music to bring people together? If you do, and you want to be a key player in an organization whose purpose is to fill the world with more music and to develop generations of new musicians then we have a position where you can find your sound. Send your resume and cover letter today along with salary expectations! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements. 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