Head of Digital Marketing & AI-Driven Growth

# Head of Digital Marketing & AI-Driven GrowthSocureHub - San Francisco (Hybrid)Full-time$230,000 – $260,000 / yearAI tools:ChatGPTPerplexityGeminiClaudeUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageThis role leads Socure’s digital marketing strategy and team, with a focus on AI-driven discovery, paid media, lifecycle marketing, and personalized web experiences. It also builds marketing agents and workflows, while measuring how digital programs contribute to pipeline and bookings.* Permanent* Hybrid* 10+ years### Skills and expertiseSEO and answer engine optimizationPaid mediaGoogle AdsLinkedInProgrammatic advertisingLLMs and agent frameworksWorkflow automationMarketing attribution### Key responsibilities* Lead digital marketing across organic discovery, paid media, lifecycle programs, and website personalization.* Build AI-driven marketing agents and workflows with human review and quality controls.* Measure channel performance and connect digital activity to pipeline and bookings.## How this job comparesCompared with 129 open director marketing jobs on October 10, 2026.Pay: This job pays $230K to $260K a year. The 68 open director marketing jobs that publish US pay start at $196K on average, so this job starts about 18% higher.Similar open jobs: We Love AI Jobs lists 129 open director marketing jobs at 71 companies.Remote work: This job is hybrid. 25 of the 129 director marketing jobs (19%) are remote.AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job. AI tools and agents are central to the marketing operating model, and the role involves building AI-driven workflows and lifecycle programs. The work applies AI to marketing rather than building or training AI models or products.## Full descriptionWhy Socure?Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.Head of Digital Marketing & AI-Driven GrowthJob OverviewThe Head of Digital Marketing drives the vision, strategy, and execution of Socure's digital marketing initiatives — with AI and marketing agents at the core of how the team operates. This role leads the digital marketing team, partners with cross-functional stakeholders, and builds an agentic marketing engine that senses market signals in real time and turns them into high-impact campaigns, content, and conversions. The Head of Digital Marketing is accountable for elevating digital marketing quality, pioneering AI-driven approaches to speed and scale, and mentoring team members to work effectively alongside AI agents in pursuit of business objectives.What you'll own• Answer engine and organic discovery (AEO + SEO). Make Socure the answer when buyers ask AI assistants about identity verification, fraud prevention, KYC, and onboarding risk. Build the program that measures and grows our share of voice and citation rate across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews, alongside traditional rankings. Structure our content, data, and third-party footprint so models understand and trust us.• Paid media wherever buyers ask questions. Run a full-funnel paid program across Google, LinkedIn, Meta, LLM Ads and programmatic, and lead Socure's early moves into emerging AI ad surfaces, including sponsored placements inside conversational assistants. Use AI for targeting, creative variation, bid strategy, and budget reallocation, and know when to override it.• Agentic lifecycle marketing. Replace static nurture streams with agent-driven lifecycle programs that read buying signals (product usage, intent data, engagement, firmographic change) and respond with the right message, channel, and timing. Partner with Sales Development and ABM so agents hand off to humans at the right moment, with full context.• The adaptive website. Turn socure.com into an experience that adapts by account, industry, persona, and stage, with personalized content, dynamic proof points, and conversational paths to a demo. Make the site readable and useful to AI agents and crawlers as well as people, since more buyer research will be done by agents on their behalf.• The agentic marketing engine. Design and run the system that senses the market in real time (news, competitor moves, regulatory shifts, fraud trends) and turns it into drafted content, campaign briefs, social copy, and landing pages within hours. Build the human-in-the-loop review that keeps everything accurate, on-brand, and compliant for a regulated buyer base.• Measurement that reflects how buying works now. Build attribution and reporting that connect AI visibility, paid, lifecycle, and web engagement to pipeline and bookings. Retire metrics that no longer mean anything and define the ones that do.• The team. Lead and grow a team spanning paid, organic/AEO, lifecycle, and digital operations. Coach each person to run their lane as an operator of agents, with the judgment to know what to automate, what to supervise, and what to keep human.The opportunityWhat success looks like in your first year• Socure is consistently cited in AI-assistant answers for our priority categories, with a measurable, rising share of voice against named competitors.• Digital channels source and influence a clearly larger share of qualified pipeline, with attribution leadership trusts.• At least one agentic lifecycle program and one signal-to-content workflow are live, producing work weekly, with documented review and quality controls.• The website personalizes for priority accounts and segments, and demo conversion improves as a result.• Your team ships more, faster, at higher quality, and each member can show what they've built with AI. #J-18808-Ljbffr