Senior Brand Manager

Who We Are:


WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 375+ patents under our belt and over 250 +international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!


We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.


There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and growth.


Position Summary:

Reporting to the Sr. Director, Product Marketing, the Senior Brand Manager for the Feeding business is responsible for shaping the portfolio strategy and future growth agenda across the Munchkin Feeding business, including Infant Formula, Bottles, Cups, and Mealtime. This role combines category leadership, consumer and market intelligence, long-range planning, product strategy, and innovation development to identify where Munchkin should play, how we can win, and which products and platforms will drive profitable growth.

The role will lead three-year category and portfolio planning, uncover whitespace opportunities, recommend product concepts and features, and guide innovation from opportunity identification through commercialization in partnership with Product Development, Engineering, Compliance/Regulatory, Brand Marketing, Sales, Commercial Planning and Digital Commerce. The Senior Brand Manager will be expected to understand the business deeply, make clear strategic recommendations, and translate consumer needs into a prioritized product roadmap and actionable plans. This role owns product and portfolio strategy; Brand Marketing owns consumer demand generation, campaign development and integrated communications.

What You'll Do:

• Own the three-year strategy and annual category plans for Feeding, translating enterprise growth objectives, consumer needs, market dynamics and business performance into clear portfolio priorities across Formula, Cups, Mealtime and Bottles.
• Develop a deep understanding of parents, caregivers, feeding occasions and the full feeding journey. Use consumer research, social listening, trend intelligence, retailer insights and category data to identify unmet needs, emerging behaviors and opportunities for growth.
• Lead portfolio architecture and assortment strategy, including defining the role of each category, product line and platform; identifying gaps and redundancies; and recommending where Munchkin should invest, renovate, extend or exit.
• Identify, size and prioritize product and innovation opportunities. Build compelling business cases that articulate the consumer problem, target user, market opportunity, competitive context, product proposition, financial potential, risks and strategic rationale.
• Lead the innovation pipeline from opportunity identification through commercialization, partnering with Product Development, Engineering, Compliance/Regulatory, Operations and Sales to ensure concepts are desirable, feasible, differentiated and commercially viable.
• Define product strategy and requirements, including target consumer, consumer benefit, product features, claims direction, pricing architecture, pack configuration, channel strategy and success measures. Ensure product decisions remain grounded in a clear consumer need and business opportunity.
• Lead cross-functional stage-gate and project review processes for Feeding innovation. Establish milestones, decision criteria, risks and owners; surface tradeoffs early; and maintain momentum from concept through launch readiness.
• Develop and recommend pricing, pack-price architecture, cost, margin and channel strategies in partnership with Commercial Planning, Finance, Sales, and Operations. Use these inputs to optimize portfolio productivity and profitable growth.
• Partner with Brand Marketing to translate product and portfolio strategies into distinctive positioning, messaging, launch architecture and go-to-market plans. Provide the strategic product story and commercialization inputs while Brand Marketing leads demand generation and integrated campaigns.
• Partner with Sales, Retail Marketing, and Digital Commerce to ensure product strategies address retailer and channel needs, including assortment, distribution, shelf and digital shelf requirements, content needs and channel-specific opportunities across Walmart, Target, Amazon, DTC, TikTok Shop, and emerging channels.
• Monitor business performance and competitive activity across the Feeding portfolio. Diagnose changes in revenue, units, distribution, velocity, share, margin, reviews and channel performance, and recommend actions to improve portfolio health.
• Create clear, decision-ready presentations and recommendations for senior leadership. Communicate complex inputs with sound judgment, a clear point of view and an understanding of the implications for consumers, the portfolio and the business.
• Manage, coach and develop direct report(s), including setting clear expectations, providing meaningful feedback, creating growth opportunities and retaining high-performing talent.
• Lead cross-functional teams through influence, clarity, accountability and strong project leadership.
• Other duties may be assigned.

Bring It:

• 8+ years of prior brand management, product strategy, category management, innovation or related marketing experience.
• Consumer packaged goods industry experience preferred, ideally in baby and parenting, food and beverage, household, beauty and personal care, wellness, toys, durable consumer goods or an adjacent consumer category.
• Demonstrated experience leading three-year planning, portfolio strategy, innovation pipelines or new product development from opportunity identification through launch.
• Experience working cross-functionally with Product Development, Engineering, Design, Quality, Regulatory, Operations, contract manufacturers and external vendors.
• Strong commercial and analytical skills, including the ability to use consumer research, market data, POS, competitive intelligence, financial inputs and trends to make decisions.
• Experience developing product positioning, pricing, pack architecture, channel strategy, business cases or commercialization recommendations.
• Undergraduate university degree required; MBA or advanced degree preferred.
• Strong organizational, analytical, communication, presentation and writing skills.
• Ability to work independently and lead through influence in a lean, fast-moving environment.

We Got You Covered!


As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.


We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.


To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely on Tuesday and Friday.


Employees enjoy an annual weeklong global office closure, giving our people an extra chance to recharge.


Salary range: $150,000 - $170,000

To learn more, visit us at


Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.


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