Technical SEO Specialist

Job Description

Job Description

POSITION SUMMARY

The Technical SEO Specialist will strengthen the technical foundation of our digital properties, ensuring our sites are fast, crawlable, indexable, and accurately measured. This role blends SEO engineering with analytics and CMS expertise and works closely with developers, product managers, paid media teams, 3rd party vendors, and content teams to maintain a clean technical environment and reliable tracking.

This position is approved for remote work and is open to candidates in all U.S. states, it does require 10%-20% travel.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

• Technical SEO Audits — diagnose crawl, indexation, rendering, and site architecture issues
• Google Search Console Management — monitor coverage, indexing, enhancements, and resolve GSC-reported issues
• GTM Tag Configuration — implement and QA tracking tags, triggers, variables, and data layer integrations
• GA4 Property & Event Setup — create GA4 properties, configure custom events, conversions, and parameters
• CMS Optimization — manage SEO settings, templates, redirects, and structured content within HubSpot CMS
• Site Speed Optimization — improve Core Web Vitals and overall performance
• Structured Data Management — deploy, test, and validate schema markup
• Log File Analysis — monitor crawl behavior and identify inefficiencies
• Technical QA — validate SEO requirements during releases, migrations, and redesigns
• Data Accuracy Monitoring — ensure tracking remains correct after code or CMS changes
• Reporting — build dashboards using GA4, GSC, Looker Studio, and HubSpot analytics

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Skills & Experience

• 3+ years in Technical SEO or SEO engineering
• Strong experience with Google Tag Manager (tags, triggers, variables, data layer)
• Hands-on experience with GA4 event creation, debugging, and conversion setup
• Proficiency with Google Search Console (coverage, sitemaps, enhancements, URL inspection)
• Working knowledge of HubSpot CMS (templates, modules, redirects, SEO settings)
• Familiarity with JavaScript, HTML, and CSS
• Experience with site audits using Screaming Frog, Sitebulb, or DeepCrawl
• Understanding of canonicalization, redirects, robots.txt, sitemaps, and rendering
• Ability to collaborate with developers on React/Next.js or other JS frameworks
• Comfortable analyzing server logs, crawl reports, and performance metrics
• Ability to build relationships and articulate ideas well with a keen attention to detail.
• Critical thinking and problem-solving skills
• Ability to work with teams and collaborate
• Ability to thrive in a high-pressure environment
• Innovative spirit, receptive to change and substantial organizational growth
• Intense work ethic with dedication to teamwork
• Exceptional time management and project ownership, consistently delivering against deadlines in a fast-paced, detail-intensive environment
• Multitasking skills for handling multiple projects, cross-divisionally
• Critical thinking skills for identifying and addressing concerns

Nice-to-Have Skills

• Experience with BigQuery or SQL
• Knowledge of server-side tagging
• Familiarity with A/B testing tools (Optimizely, VWO)
• Experience with CDNs (Cloudflare, Akamai)
• Understanding of privacy compliance (GDPR, cookie consent tagging)

What Success Looks Like

• Clean, accurate GA4 and HubSpot analytics data
• Improved crawl efficiency and reduced index bloat
• Faster site performance and stronger Core Web Vitals
• Reliable tracking during releases and CMS updates
• Clear, actionable reporting for stakeholders

Knowledge, Skills and Abilities:

Language Skills: Above average communication skills.

Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Other Skills and Abilities: Excellent writing, grammar, editing, copywriting and presentation skills required. Ability to multi-task in a fast-paced environment

ENVIRONMENTAL ADAPTABILITY

Works primarily indoors in a climate-controlled setting.

PHYSICAL REQUIREMENTS

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.