Audit & Tax Marketing Director

Audit & Tax Marketing LeadAt Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It's what makes us different, and we think being different makes us better.The team you're about to join is ready to help you thrive. Here's how: Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site. Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household. We understand that your needs, responsibilities and experiences are different — and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you.As the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You'll thrive here if you're energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.Key Responsibilities and Essential FunctionsLaunch and manage Audit & Tax GTM campaigns aligned to priority sectors and offeringsEnsure all positioning is client-first and clearly differentiated from Big Four competitorsEvaluate and integrate marketing functions from acquired firms into a unified GT modelLead brand transition and change management—determine when to retain sub-brands vs. full GT integrationPreserve best practices and talent while eliminating duplicationBuild a scalable content operation modeled on "content factory" principles—fast, compliant, personalized, and reusableRun always-on campaigns triggered by demand signals and aligned to pipeline goalsPartner with Advisory marketing lead to ensure message consistency and avoid duplicationPosition Audit & Tax as the firm's growth engine while aligning with firmwide brand campaignsDefine and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voiceDeliver dashboards and insights for leadership visibility and decision-makingTime Allocation50%: Audit & Tax GTM strategy and campaign execution30%: Acquisition marketing integration and change management10%: Cross-SL and firmwide alignment10%: Talent development and marketing capability buildingPerformance MetricsGrowth in Audit & Tax-sourced pipeline and revenueFull integration of acquired marketing orgs within 12 monthsImproved campaign efficiency (cost per lead, cycle time)QualificationsBachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environmentsProven success in developing and executing strategic marketing plans that drive business growthStrong understanding of digital marketing, content strategy, and lead generationExcellent communication, collaboration, and stakeholder management skillsAbility to thrive in a high-growth, matrixed organization with shifting prioritiesPreferred AttributesExperience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC servicesA strategic thinker with a hands-on approach and a bias for actionThe base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton's discretion, and it is based on multiple factors, including but not limited to, job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.