Associate Director, Planning & Digital Integration

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.


Overview

The Associate Media Director (AMD) is a senior client-facing leader responsible for shaping and implementing data-driven, omnichannel programmatic strategies, with a strong emphasis on Connected TV (CTV), Video, Display, and Mobile. This role manages planning and activation for complex and high-investment campaigns, translating platform capabilities, data, and performance into clear, actionable client narratives.


Serving as the primary digital advisor to clients, the Associate Director leads strategic discussions, delivers polished client presentations and guides stakeholders through evolving digital solutions, from advanced audience strategies and inventory selections to optimization, measurement and learning agendas. The Associate Director is expected to bring deep fluency across programmatic video and CTV ecosystems, show confidence in client conversations, and proactively find opportunities to elevate performance, scale innovation, and drive business outcomes.


Responsibilities

Strategic Planning & Client Leadership

• Lead the development of integrated media strategies across digital, video, audio, OOH, and emerging channels, aligned to client business goals.
• Partner with agency media teams to respond to RFPs, develop strategies that align with the client's needs inclusive of audience-first programmatic strategies, and position emerging solutions in a consultative manner.
• Serve as a primary day-to-day client contact, confidently leading status calls, planning discussions, POVs, and presentations.
• Own the development of strategic proposals, test-and-learn roadmaps, and performance narratives aligned to client goals.

Digital & Performance Media Ownership

• Own digital channel strategy and activation, from proposal to optimization and post buy analysis.
• Partners with channel specialists and investment leads to:
  • Set campaign goals, KPIs, and success metrics.
  • Ensure proper setup, trafficking, pacing, and optimization.
  • Evaluate performance and translate results into clear, actionable insights.
• Oversee sponsorships, tests, and innovation initiatives, ensuring learning agendas and outcomes are documented and socialized.

Investment, Workflow & Execution Oversight

• Manage flowcharts, GLPs, ATBs, and investment authorizations, ensuring accuracy, compliance, and adherence to approved strategy.
• Ensure media is activated according to plan, budgets are pacing appropriately, and billing aligns with authorized investments.
• Function as a key connector between Planning and Investment, resolving issues quickly and maintaining operational momentum.
• Oversee timelines, deliverables, and workflow adherence across all media initiatives.

Cross Team Leadership & Collaboration

• Coordinate seamlessly with Investment Directors, Negotiators, Specialists, Analytics, and external agency partners.
• Provide clear directions to Supervisors, Senior Associates, and Associates, ensuring tasks are delegated effectively and priorities are clear.
• Support Directors with deck development, client materials, POVs, and executive-ready narratives.
• Champion procedures, process improvements, and documentation to drive efficiency and scalability.

Performance, Reporting & Insights

• Lead campaign readouts, performance reviews, and post-campaign analyses across planning and digital channels.
• Ensure reporting connects data to decisions, clearly communicate findings, optimizations, and next steps.
• Leverage competitive analysis, audience insights, and marketplace intelligence to inform recommendations.

Talent Development & Leadership

• Lead, mentor and develop junior team members, supporting skill development in strategy, digital fluency, and client communication.
• Champion a collaborative, curious and high-performing team environment.
• Contribute to performance calibration, staffing discussions, and succession planning as needed.

Qualifications

• 6-7+ years of media planning and/or digital activation experience (agency experience strongly preferred).
• Demonstrated skill in digital performance platforms, specifically The Trade Desk, Google DV360, YouTube via DV360, Amazon DSP, and Walmart DSP.
• Demonstrated skill in digital ad serving and tracking platforms and verification and brand safety tools specifically Google Campaign Manager 360 and Extreme Reach, IAS and DoubleVerify.
• Deep understanding of cross-platform digital measurement with Nielsen, Kantar and other measurement services.
• Experience with Prisma, Media Ocean, Guidelines for Planning.
• Ability to use project management tools like Smartsheets.
• Strong understanding of media economics, investment workflows, and client financial stewardship.
• Ability to confidently speak with clients about digital strategy, platforms, targeting, optimizations and measurement.
• Highly organized, meticulous, and comfortable leading in a fast-paced, matrixed environment.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/18/2026.