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Marketing Analytics Manager

Virtual Vocations Inc

Partnering closely with Marketing, Media, and Email & Text teams, the full-time remote Marketing Analytics Manager will own the measurement approach for marketing performance, evaluate campaign effectiveness, and oversee actionable reporting to enhance ROI. Key responsibilities Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards Evaluate campaign performance and recommend changes to budget, channel mix, and targeting to improve ROI Lead analytics for the content personalization program, including test design and customer journey analysis Required qualifications Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or a related field 5+ years of experience in marketing or digital analytics 2+ years of experience managing or mentoring analysts Advanced proficiency in SQL and Microsoft Excel Strong experience with data visualization and reporting tools

Vacancy posted 2 days ago
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