Sales & Marketing Director

Sales & Marketing DirectorEvidenceCare is a fast-growing, physician-centered healthcare technology company on a mission to empower better care decisions with a vision that every clinical decision will deliver the right care at the right time. Built to align clinical and financial goals, our platform optimizes clinical workflows, improves hospital margins, and enhances care quality, both inside and outside the EHR. Health systems across the country trust EvidenceCare to drive measurable outcomes without adding burden to clinicians.Based in Nashville, TN, we are proud to be a 4x honoree of the INC 5000 list of fastest growing companies, a 2x Fierce Healthcare Best Product winner, 2x honoree of The Tennessean's Top Workplaces, and #3 nationally in Modern Healthcare's Best Places to Work in Healthcare. We bring grit and creativity to everything we do. Our brand voice is clear, engaging, and human. We think like a media company, execute with urgency, and don't settle for stale or overly corporate messaging.EvidenceCare is looking for a Sales & Marketing Director who can own both sides of the commercial engine: generating and accelerating new business pipeline while keeping our marketing efforts organized, on-brand, and moving.This is a role for someone who thrives at the intersection of sales and marketing, equally comfortable running outbound campaigns and conference strategy as they are coordinating agency deliverables, managing content calendars, and building sales enablement materials. You're a closer, a coordinator, and a connector.Based in our Nashville office, you'll partner closely with EvidenceCare leadership, an external marketing agency, Regional Sales Executives, our CMO, and our CEO to consistently deliver a $500,000 monthly pipeline target while ensuring the marketing function runs like clockwork.Roles & ResponsibilitiesDevelop and execute outbound campaigns (email, phone, LinkedIn) to generate qualified opportunitiesConduct discovery calls and qualification meetings to convert leads into pipelineOwn end-to-end conference planning: target selection, attendee outreach, meeting scheduling, and onsite coordinationPartner with leadership to maximize conference ROI and secure high-value meetings with healthcare executivesMaintain awareness of healthcare industry trends, challenges, and health system prioritiesOwn Salesforce administration including pipeline tracking, reporting, and data integrityContinuously optimize sales processes, workflows, and reporting dashboardsUtilize AI tools to scale recurring sales processes and delivery outputsServe as the day-to-day internal point of contact for our external marketing agencyOrganize priorities, gather feedback, track deliverables, and keep projects on timeCoordinate internal approvals and ensure the agency has what it needs to execute wellHelp manage incoming marketing requests from across the organizationSupport updates to core sales assets: one-pagers, decks, proof points, and customer-facing materialsPartner with marketing to design and execute demand generation campaignsCollaborate on the development of value-proposition assets for EvidenceCare productsSupport packaging and distribution of content across email, social, website, and other channelsHelp draft, edit, format, or route marketing copy for reviewAssist with conference and event preparation: asset coordination, shipping, swag, registration, and follow-upKeep event timelines, checklists, and internal owners organizedCoordinate promotional materials and milestone gifting for clients, prospects, and internal initiativesSupport logistics for webinars, speaking opportunities, advisory groups, and other marketing-related eventsHelp maintain customer reference information, permissions, quotes, stories, and proof pointsTrack case study opportunities, logo usage approvals, and other advocacy-related detailsSupport analyst forms, award submissions, list management, calendar tracking, and recurring marketing tasksAssist with reporting prep and other administrative follow-throughRequirementsExperience in sales, business development, or inside sales in a B2B environmentStrong communication, prospecting, and networking skillsAbility to communicate effectively with healthcare C-level executives on industry challenges and how EvidenceCare's tools create valueExperience managing conference strategy and/or eventsExperience with CRM systems (Salesforce preferred)Highly organized, detail-oriented, and able to manage multiple priorities without losing qualityProactive, resourceful, dependable, and self-motivated with strong follow-throughComfortable utilizing AI tools (ChatGPT / Claude) to scale processes and outputNice to HavesB2B SaaS or healthcare marketing experienceAgency coordination or project management backgroundHubSpot, Salesforce, or other CRM familiarityCanva, PowerPoint, or light design skillsWebsite or CMS editing experienceStrong comfort with spreadsheets and organization toolsBenefitsCompetitive salary, annual bonus, and stock option opportunitiesUnlimited PTOHealth, dental, vision, and life insurance401k planA fun, tight-knit team that celebrates wins and life togetherProfessional development through conferences and online coursesEvidenceCare is an equal opportunity employer and values diversity in its workforce. All employment decisions are based on qualifications, merit, and business needs.