Digital Media Specialist

Digital Media Specialist

We are looking for a motivated Digital Media Specialist ready to take us to the next level! If you have expertise in paid media campaign management, audience segmentation, and tag management platforms, along with strong cross-functional collaboration skills, and are looking for your next career move, apply now.

We are looking for a Digital Media Specialist to manage and optimize mid and lower funnel paid media campaigns, oversee audience and tracking implementation, and coordinate campaign execution across internal teams and external agency partners. This position will be a contract and onsite in Miami, FL.

Due to the specific legal and contractual requirements associated with this position, this role will be direct employment with CAI. This position does not offer work authorization sponsorship now or in the future.

What You'll Do

• Manage end-to-end paid media operations and campaigns across paid search, display, mid and lower funnel initiatives, DCO, and partner/co-brand campaigns, including setup, optimization, and performance analysis
• Coordinate monthly promotional calendars, web analytics data, GTM toolkits, and pricing information with media agency partners; review and approve ad copy and campaign assets
• Oversee Dynamic Creative Optimization (DCO) campaigns, including feed setup, API coordination, QA validation, creative review, optimization, and migration to a new DCO platform
• Manage co-brand credit card and Affirm campaign execution across paid search, social, and display channels, ensuring compliance, asset coordination, billing management, tracking, and performance monitoring
• Submit and manage audience requests, maintain CDP audience libraries, and partner with internal teams to deploy audience segments
• Own pixel and tag implementation processes, including Tealium ticket management, launch QA, and coordination with agency and BI teams to ensure tracking accuracy
• Validate audience targeting, suppression lists, creatives, links, and campaign assets prior to launch
• Collaborate cross-functionally to support campaign execution, reporting, optimization efforts, and strategic initiatives

What You'll Need

Required:

• 3+ years of experience in paid media, digital marketing, or a related field
• Strong understanding of mid and lower funnel paid media strategies across search, social, and display channels
• Hands-on experience with audience segmentation, campaign management, and tag management platforms such as Tealium
• Demonstrated ability to manage complex projects involving multiple stakeholders and cross-functional teams
• Strong attention to detail and quality assurance capabilities across campaign setup, tracking, and creative execution
• Excellent communication, organizational, and project management skills
• Experience working with external agencies and vendor partners

Preferred:

• Experience managing Dynamic Creative Optimization (DCO) campaigns
• Experience supporting co-branded marketing campaigns
• Cruise industry experience

Physical Demands

• Ability to safely and successfully perform the essential job functions consistent with the ADA and other federal, state and local standards
• Sedentary work that involves sitting or remaining stationary most of the time with occasional need to move around the office to attend meetings, etc.
• Ability to conduct repetitive tasks on a computer, utilizing a mouse, keyboard, and monitor

Reasonable accommodation statement

If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employment selection process, please direct your inquiries to View email address on click.appcast.io or View phone number on click.appcast.io.

EEO Statement

It is the policy of Computer Aid, Inc.(CAI) not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of CAI to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Employees and applicants of CAI will not be subject to harassment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited.

$35-$40 per hour

The pay range for this position is listed above. Exact compensation may vary based on several factors, including location, experience, and education. Benefit packages include medical, dental, and vision insurance, as well as 401k retirement account access. Employees in this role may also be entitled to paid sick leave and/or other paid time off as provided by applicable law.