eCommerce Specialist

ECommerce Specialist Position Overview Reporting to the eCommerce Manager, the eCommerce Specialist will be a key member of AOB's eCommerce team. As the eCommerce Specialist, you will oversee the digital acquisition and retention ecosystem (SEO, Affiliate Marketing, Email Marketing, Landing Page Creation, A/B Testing) for multiple brands within our portfolio. Working with our Marketing Managers and the eCommerce Manager, you will plan, execute, manage, analyze and optimize digital campaigns focusing on new customer growth, achieving traffic goals, increasing engagement and pushing conversion limits to their maximum potential. This position requires you to hit the ground running and the ability to work from experience is critical. Essential Duties and Responsibilities Under the direction of the eCommerce Manager and in collaboration with Marketing Managers, assume all responsibility of digital demand for the company. You will work with your team to brainstorm, develop, execute, and measure digital campaigns that drive awareness, new customer acquisition, engagement and revenue across multiple channels. These can include campaigns related to: SEO Affiliate Marketing Email Marketing Search Engine Display Landing Page Creation A/B Testing Campaign Performance Reporting You will be responsible for developing reports that identify actionable insights based on performance relative to channel specific goals. Examples of actionable insights can include the need for: Creation of new promotions, giveaways, partnerships Development of a content calendar in collaboration with Brand teams New customer journeys to increase customer retention Competencies and Skills Experience with and understanding of Google Analytics, Google Search Console, Microsoft Clarity, or similar tools Demonstrates ability to work with large amounts of data and draw actionable insights for reporting/planning Familiarity with various CMS and Email platforms and an understanding of HTML and CSS Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, etc.) and Microsoft Office (Word, Excel, PowerPoint) Self-motivated, good organizational skills, detail‑oriented, ability to prioritize, multi‑task and meet deadlines Legal Statement American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10. #J-18808-Ljbffr American Outdoor Brands Inc.