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Territory Sales Representative

Benco Dental

Location: Grand Rapids, MI

Territory Sales Representative at Benco Dental, a division of 1930 Ventures.

As the next evolution of our family enterprise, Benco Dental proudly operates under the emerging 1930 Ventures brand. Candidates may see both Benco Dental and 1930 Ventures during this transition period, while our commitment to our associates, customers, and culture remains unchanged.

Our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

  • Excellent Compensation Packages

  • Medical, Dental and Vision Benefits Effective on Day 1

  • 401k Package Effective on Day 1

  • Profit Sharing

  • Associate Discounts and Community Giveback Programs

  • College Tuition Savings Program

  • Caring Family Culture Toward all Associates

  • Certified as a FORTUNE Great Place to Work

  • Opportunities to Build a Better Benco through Diversity and Inclusion Resource Groups

  • Family owned for 90+ years

Position Summary:

As the Benco Territory Sales Representative, you will drive sales of merchandise, equipment, technology, and Benco services; solicit new business through personal efforts and referrals; maximize the customer experience; enhance selling skills in product and services focus areas; develop healthy/productive working relationships with customers, vendors and Benco teammates. Your role as the Territory Sales Representative is essential in ensuring all transactions are successful and pleasant for all.

Do YOU Possess These Skills and Attributes?

  • Ability to build and maintain strong customer relationships

  • Excellent verbal and written communication skills

  • Ability to independently stay focused and motivated

  • Exceptional time management, organizational, and customer service skills

  • Proficient computer skills

Do These Responsibilities Interest YOU?

  • Travel and make regular face-to-face sales calls to maintain customer relationships and sales business; lead sales activities with assigned customers; develop strategies, provide information, and answer questions support business goals and sales growth

  • Prospect to drive profitable growth and achieve sales goals; add new buying accounts and develop new customer relationships; identify new business through a variety of methods including cold calling and networking

  • Lead sales activities with assigned customers and partner with them to build long-term relationships; Co-travel with equipment specialists and vendors to uncover opportunities; conduct TRA presentations; Develop a plan to achieve personal & regional goals for company-wide promotions

  • Partner regularly with vendor reps to continue to learn and gain knowledge about new products. Participate in all sales meetings, dental conventions, team building events and sales training as required

  • Identify business needs of clients and leverage Benco’s offering to assist them with a customer-first mantra

  • Develop an in-depth understanding of our dental products and services in order to provide accurate and detailed information to customers

  • Stay updated on dental industry trends, market dynamics, and product and service offerings

  • Communicate effectively with regional teammates (equipment sales, service, and inside support) to achieve customer goals and solve customer or internal issues

  • Utilize technology and data tools for effective sales calls, opportunities, activity, presentations, publications, and efficient scheduling/follow-up

  • Participate in all sales meetings, dental conventions, team building events and sales training as required

  • Identify business needs of clients, and leverage Benco’s offering to assist them with a customer-first mantra

  • Engage in continuous education and learning to become well versed on Benco’s product offering and up to date on the dental industry

Do YOU Meet These Requirements?

  • Minimum of 2 years of successful sales experience.

  • Possess a dependable vehicle, valid driver’s license, and an acceptable driving record.

  • Ability to travel in assigned territory daily, as required for customers, vendors and Benco teammates, business and group meetings, and Customer Experience Trips as well as limited overnight travel

Who We Are: It’s our Mission to Drive Dentistry Forward

1930 Ventures, a family enterprise that includes Benco Dental, is the largest family owned, full-service dental distributor in the United States, and has remained in the family since 1930—a family that now includes more than 40,000 customers and over 1,700 associates in the 48 contiguous states. In 2025, we posted revenues of $1B.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services and solutions, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking, 'What does the customer want?'

This opportunity is part of our Benco Dental division, which is the nation's largest independent distributor of oral healthcare technology and supplies, with a century-long history, strong distribution network, and a comprehensive range of products, solutions, and services.

If you enjoy working for a progressive organization that is committed to diversity, values its employees and customers, and provides opportunities for growth and development, we encourage you to learn more about our family of companies. We are seeking driven professionals who want to play a key role in our future success while making a positive impact within our industry. Thank you for your interest—we look forward to hearing from you.

We're proud to be an equal opportunity and affirmative action employer. We celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at 1930 Ventures.

*This position is a field-based / territory-based / virtually- based / remote-based position that does not require consistently reporting to a physical Benco location.

Vacancy posted 5 days ago
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