Senior Marketing & Communications Manager

Summary:

The Senior Marketing & Communications Manager is the primary steward of the Benjamin F. Edwards brand. This leader is responsible for the strategic development and execution of all firm-wide communications, ensuring that our "Client-First" philosophy and "Investments for Generations" tagline are consistently represented across all channels. This role manages a multi-disciplinary team of writers, designers, and digital coordinators to support our advisors, recruit new talent, and communicate with our shareholders.

Essential Duties & Responsibilities:

Brand & Strategic Marketing

• Lead the long-term brand strategy for Benjamin F. Edwards and its affiliated brands (e.g., Edwards Wealth Management RIA).
• Oversee all advertising efforts, including regional campaigns (airport, print, and digital) and firm-wide brand awareness.
• Direct digital marketing initiatives, including the corporate website and the firm's social media presence.

Advisor Support & Recruiting

• Advisor Marketing: Develop tools and content (videos, brochures, digital assets) that help FAs grow their individual practices and deepen client relationships.
• Recruiting Marketing: Partner with the Recruiting team to create compelling messaging and campaigns that introduce prospective advisors to the Edwards culture and value proposition.
• The Edwards Store: Oversee the firm's internal portal for branded merchandise and marketing collateral.

Executive & Corporate Communications

• CEO & Executive Communications: Serve as the primary speechwriter and communications strategist for the CEO and Executive Committee (internal memos, firm-wide videos, and annual letters).
• Shareholder Communications: Manage the drafting and distribution of quarterly and annual reports and other sensitive shareholder materials. Coordinate the executives' annual shareholder presentations.
• Public & Media Relations: Act as the firm's primary point of contact for media inquiries and industry publications to elevate the firm's public profile.

Team Leadership & Operations

• Provide mentorship and creative direction to a high-performing team, including Graphic Designers, Writers, and Digital Marketing Coordinators.
• Manage external agency relationships and vendor partnerships (e.g., advertising, print, and digital marketing).
• Oversee the marketing budget, ensuring maximum ROI across all spend categories.

Analytics and Reporting

• Monitor key performance metrics to evaluate effectiveness of firm campaigns, brand awareness, digital engagement, etc.
• Prepare and maintain reports for executive leadership on marketing impact and opportunities.

Qualifications:

• Strong leadership and management skills.
• Excellent communications and critical thinking abilities.
• Strong organizational skills and attention to detail.
• Exceptional writing and storytelling skills, with the ability to capture the unique "voice" of the firm's leadership.
• Proven ability to translate complex financial concepts into emotive, personal, and professional messaging.
• Strong knowledge of adobe suite and working knowledge word press.
• A deep alignment with the Golden Rule and a commitment to high-integrity, high-character leadership.
• Strong knowledge of adobe suite and working knowledge word press.

Education and/or Work Experience :

• Working Experience Required: 10+ years' related work experience in marketing or corporate communications, preferably within the financial services industry.
• Minimum Education Required: Bachelor's degree in marketing, communications, journalism, or a related field.

Licenses/Registration:

• Minimum Required: N/A (prefer Series 7 and Series 24 or the ability to attain within the first 12 months)

Work Environment:

This position requires the ability to work in a stationary position for several hours at a time and the ability to lift up to 25 pounds, occasionally. Some filing is required. The work environment is an air-conditioned, smoke-free, office environment. This position routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.


About Benjamin F. Edwards

If you are interested in joining a different kind of firm that truly puts the interests of its advisors and clients first, you have come to the right place. Founded in 2008 and serving more than 300 advisors with over $50 billion in assets, Edwards has the scale our advisors expect and the ability to deliver the personal touch and concierge-level service our clients deserve.


We are a firm that values our legacy of family and colleagues and cherishes an environment where all succeed through collaborative support. To us, legacy is not only about the past - it is building an experience that prepares all of us, and our clients, for the future.

We invest in our team and recognize and appreciate the value of hard work. The rewards of the job are founded in the difference you will make in the lives of our clients and extend throughout a culture that inspires you to learn, grow, and be your best. Having fun is part of the firm's mission statement.

We offer a comprehensive benefits package which includes health, dental, vision, 401(k), life insurance, disability, and paid time off.


Our client-first mission is grounded in the Golden Rule; when you join Benjamin F. Edwards you are well cared for, and we welcome all applicants with the skills, experience, and enthusiasm to do a great job regardless of race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.


Benjamin F. Edwards is an Equal Opportunity Employer.

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