MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations

Overview MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations Job Description MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations Organization Boston University Advancement supports philanthropy to advance BU's leadership in education, research, scholarship, and practice. The Alumni Engagement team focuses on understanding alumni, strengthening pride and awareness, and facilitating engagement and support from more than 350,000 alumni globally. The Marketing Cloud Administrator will serve as a primary administrator for Marketing Cloud for Boston University Advancement. Marketing Cloud Administrator You will be part of a high-performing, collaborative team that designs, develops, and maintains alumni and donor marketing campaigns, including email marketing delivery, journeys, and automation best practices. This role will be essential for branding and email platform adoption as Marketing Cloud usage scales, ensuring data lists are synced with the database of record and available for use, and driving multi-channel communication flows including email, SMS, and digital advertising. Responsibilities Primary contact for configuring, managing, and optimizing campaign setup and reporting within Advancement’s Salesforce Marketing Cloud environment. Partner with BU IS&T and Advancement marketing teams to design and implement automated marketing campaigns using Email Studio, Automation Studio, and Journey Builder. Prepare data and data extensions for email marketing and maintain synchronized data from the CRM to Marketing Cloud and from other technology platforms. Stay up to date with Marketing Cloud releases, research and test changes, and recommend optimizations to improve productivity and customer experiences. Collaborate with teams to provide technical guidance, training, and documentation for building sophisticated email campaigns and customer journeys. Analyze and report on email performance metrics (open rates, click-through rates, conversions) and apply insights to improve engagement and sender reputation. Support and maintain the Preference Center and rules within Marketing Cloud to enable nuanced communications opt-out options and ensure compliance with CAN-SPAM, GDPR, and other privacy regulations. Assist in planning and releasing segmented communications channels and flows for the alumni engagement lifecycle. Approach projects with integrity and a focus on delivering measurable results, serving all stakeholders with respect. Qualifications Required 5+ years of relevant experience. Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred. Strong knowledge of marketing design techniques, basic knowledge of HTML. Technical expertise in audience segmentation, data models, and data mining. Strong analytical skills with the ability to collect, organize, analyze information, especially related to marketing metrics, and to communicate to business leaders. Proficient in queries, report writing and presenting findings. Preferred Prior experience with Salesforce Marketing Cloud, including certifications. Overall email marketing and campaign automation experience. Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio, and Data Extensions. Experience with APM script, APIs and/or SQL queries. Strong interpersonal skills. Values Teamwork, transparency, mutual respect; leadership can come from anywhere. Diversity, equity, inclusion, and belonging. Integrity in work and relationships. Strategic thinking and curiosity for fresh approaches and measurable results. Continuous growth and improvement, individually and as a team. Joy and appreciation for working toward meaningful goals. Application Notes If this resonates, please apply. If you lack every responsibility but have transferable skills and the defined qualifications, we still welcome your application. For more information about Advancement at Boston University, visit the Advancement Talent website. We are an equal opportunity employer and comply with applicable laws. Reasonable accommodations are available upon request. Required Skills: See above. Job Location: Boston, MA. Position Type: Full-Time/Regular. Salary Grade: Grade 49. #J-18808-Ljbffr Boston University