Marketing Operations Coordinator

Marketing Operations Coordinator This role exists to create and increase sales opportunities for Foresight services across Foresight’s clientele. Primary Responsibilities Multichannel campaign execution : Manage and execute campaigns across email, social media, and other channels, ensuring consistent messaging and brand alignment. Impact quantification : Analyze, aggregate, codify, and track the impact of our projects in service of creating content for asset creation. Content development : Collaborate with internal teams to develop high-impact, data and narrative-driven content, including one-pagers, blogs, email newsletters, and presentations. Coordinate with designers to produce supporting graphics and visual assets. Editorial calendar management : Own editorial calendar management across campaigns to align stakeholders, prioritize initiatives, ensure consistent and timely content delivery. Customer contact management : Work with the sales team to ensure accurate customer contacts are housed and maintained in our CRM and email campaign tools. Secondary Responsibilities Website management and optimization : Work with our designers to manage updates and ensure website content aligns with marketing objectives. Digital media production and coordination : Collaborate with sales and subject matter experts to coordinate and execute digital media initiatives, including recurring webinars and podcasts. Event and tradeshow support : Support the planning and participation of industry events, including trade shows and conferences, by coordinating logistics, outreach, and post-event follow-ups to maximize visibility and ROI. Asset management support : Work with our sales team and designers on the organization, storage, and accessibility of marketing and sales assets. Tools and Platforms Claude and its suite of products or equivalent AI tools (Gemini, ChatGPT, etc.) HubSpot: Marketing and email campaign management Squarespace: Website management and updates YouTube: Video upload and light editing Canva: Utilize and update sales and marketing templates LinkedIn: Primary social media channel Skills Required Leadership & Independence: Take initiative and manage projects independently, keeping momentum without constant supervision. Project Management: Communicate proactively and collaboratively, drive alignment, build consensus across teams, and push projects forward. AI Native: Understand and adopt AI tools to streamline workflows where applicable. Analytical Thinking: Balance innovative thinking with data-driven decisions. Adaptability: Thrive in a fast-paced environment with tight deadlines. Compensation $60,000 – $80,000 commensurate with experience Benefits Health Insurance 401K Company sponsored EAP Location We have offices in Grand Rapids, MI and Zionsville, IN and provide a flexible hybrid work environment oriented around results and teamwork. Eligibility We are looking for U.S.-based candidates who can work during Eastern Time Zone hours. You must be available for meetings and collaboration during these hours and be authorized to work in the U.S. without sponsorship. #J-18808-Ljbffr