Manager, Channel Growth - Cards
$140kUpgrade, Inc.
Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7.5 million customers access over $42 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $7.3B. We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal. We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people. About the Role We’re seeking a hands-on Channel Growth Manager/Sr. Manager on our Card business team to grow and optimize digital acquisition channels (ex. Upgrade.com, Experian Marketplace, or NerdWallet) by driving strategy development and execution for digital channels. You will sit at the intersection of marketing, product, analytics, and risk. You’ll use in-market results and business judgement to identify enhancements and optimizations, partner internally and externally to advocate for changes, and communicate results and proposals to a broad set of stakeholders. This role will be based in our SF office or Delaware office in a hybrid capacity. What You'll Do:
- Structure, perform, and communicate analyses
- Build, implement, and monitor strategies for sustainable growth
- Partner cross-functionally to drive buy-in
- Manage partner relationships and projects to grow those relationships
- Build a strong understanding of channels you manage
- Identify new opportunities for impression growth and conversion efficiency
- Identify and execute changes to improve customer acquisition costs
- Identify channel-specific opportunities to improve accuracy of volume and
- Inform executive stakeholders on campaign results and expectations
- Identify new product versions, marketing language and tactics, and
- Manage approval rates to ensure funnel efficiency and compliance
- Design, advocate for, and monitor A/B tests
- Strong proficiency in SQL, Excel (bonus points for Python pandas)
- The ability to identify and articulate the human story in the data
- Competitive salary and stock option plan
- 100% paid coverage of medical, dental and vision insurance
- Flexible PTO
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives
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