Sr Technical Program Manager, Guidance & Personalization

Amazon Ads is one of the fastest-growing businesses at Amazon — and the GPS (Guidance, Personalization, and Security) team is at the center of how advertisers experience it. Join us in building AI-powered guidance and personalization for sellers, vendors, and offsite advertisers. As a Sr. Technical Program Manager on GPS, you will drive programs that directly shape how millions of advertisers interact with the Amazon Ads console through agentic experiences, unified APIs, and whole-page personalization.GPS enables partners across Amazon Ads to deliver recommendations, insights, alerts, and GenAI interactions to sellers, vendors, agencies, and creators worldwide. We provide the UX components, low-code delivery infrastructure, feedback mechanisms, telemetry, and security infrastructure that power the advertiser experience.Key job responsibilities- Drive cross-functional programs across Product, UX, Engineering, and Science teams to deliver AI-powered personalization experiences for advertisers at scale - Own program planning and execution for platform API infrastructure, including consolidating fragmented systems into unified, domain-modeled interfaces that serve multiple channels and consumer applications - Coordinate delivery of agentic and AI-native experiences that transform how advertisers discover insights, receive recommendations, and take action within the advertising console - Manage complex migration and unification programs spanning multiple engineering teams, tracking dependencies, resolving blockers, and aligning stakeholders from VP-level strategy through engineering execution- Drive security and access management programs that govern how internal and external users interact with advertiser accounts across multiple account types and provisioning systems - Establish mechanisms to measure and improve team delivery velocity, including code review throughput, partner onboarding timelines, and feature launch cadence - Align cross-organizational stakeholders on technical trade-offs, write strategic documents, and present recommendations to senior leadership - Identify systemic operational risks — such as gaps in provisioning ownership or inconsistent API contracts — and drive them to resolution before they surface as escalationsBasic qualifications- 5+ years of technical product or program management experience- 3+ years of software development experience- 5+ years of technical program management working directly with software engineering teams experience- Experience managing programs across cross functional teams, building processes and coordinating release schedules- Experience building and evaluating system-level technical design- Experience developing and executing/delivering product and technical roadmapsPreferred qualification - 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience- Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadershipAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, NY, New York - 163,600.00 - 221,300.00 USD annuallyUSA, WA, SEATTLE - 148,700.00 - 201,200.00 USD annually