Digital Marketing Specialist

Digital Marketing Specialist GDIT is seeking a talented and driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for managing and enhancing the web presence of a leading technology and mission solutions company and collaborate with cross-functional teams to deliver a seamless and compelling online experience. Together, we will ensure that our website reflects the quality, innovation, and expertise that defines our brand. MEANINGFUL WORK AND PERSONAL IMPACT As a Digital Marketing Specialist at GDIT, you will play a meaningful role in shaping one of the most influential digital presences in the government technology sector. You will have the opportunity to work on an industry-leading website, leveraging best-in-class tools and the latest digital marketing technologies to drive measurable business impact. If you are passionate about staying ahead of digital trends and want your work to directly influence how a market leader connects with its customers, partners and talent, this role is for you.

RESPONSIBILITIES FOR THIS POSITION

Produce, maintain and edit compelling, well-designed web content on our website using our content management system (CMS). Coordinate content input and approvals from stakeholders across the marketing team. Maintain current knowledge of SEO, GEO, and AEO trends, algorithm updates, and industry best practices, and serve as an internal resource to advise the team on optimizing web content for search visibility and discoverability. Track and analyze website performance metrics using tools such as Google Analytics and SEMrush. Provide reporting on website traffic and trends, tied to business impact. Ensure proper UTM tagging and tracking implementation for all campaign-driven web traffic. Use data insights to identify optimization opportunities and inform content decisions. Conduct regular website audits to identify and resolve issues, update content and ensure brand alignment. Document and track website issues and improvement opportunities, providing clear details to support prioritization and resolution. Prioritize and address urgent requests and shifting business needs with a sense of urgency and adaptability. Assist in special projects as needed related to digital marketing and social media. WHAT YOU'LL NEED TO SUCCEED Bring your initiative and drive for innovation to GDIT. The Digital Marketing Specialist must have: Education: Bachelor of Arts/Bachelor of Science in Marketing or related discipline. Experience: 2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree) Skills and qualifications: Ability to manage several projects simultaneously Exceptional communication and project management skills, with an attention to detail CMS experience preferred, especially Contentful Foundational knowledge of SEO and generative AI platforms preferred Familiarity with Google Analytics preferred US Person

WHY JOIN OUR TEAM

Join an award-winning marketing team at a company consistently recognized as a top workplace Support high-impact marketing campaigns for a market leader Work on a highly collaborate team with marketing professionals you can learn from Grow your expertise using best-in-class marketing tools and platforms Hybrid worksite GDIT IS YOUR PLACE At GDIT, the mission is our purpose, and our people are at the center of everything we do. Growth: AI-powered career tool that identifies career steps and learning opportunities Support: An internal mobility team focused on helping you achieve your career goals Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off Flexibility: Full-flex work week to own your priorities at work and at home. Community: Award-winning culture of innovation and a military-friendly workplace OWN YOUR OPPORTUNITY Explore a career at GDIT and you'll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do. The likely salary range for this position is $70,658 - $85,100. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range. Scheduled Weekly Hours: 40 Travel Required: None Telecommuting Options: Hybrid Work Location: USA VA Falls Church General Dynamics