Associate Brand Manager

Marketing Role at Talking Rain Beverage Company

We're Talking Rain Beverage Company, we create better-for-you beverages featuring great flavors and colors from natural sources. We live life in full flavor and believe the world should too. We create connections with every sip of our iconic Sparkling Ice, Sparkling Ice Caffeine, Sparkling Ice Energy, Popwell and MIXT.

When it comes to success, we know we're only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.

Our Rain Makers are our most important asset. That's why we invest in them with benefits and development opportunities that reflect just how much we value them.

This role will participate in designing and implementing effective marketing strategies to commercialize innovative, consumer-driven products for Talking Rain and Sparkling Ice. As a key contributor, you will play a vital role in executing sales, retailer, and consumer support programs. You will analyze diverse data sets, transforming brand metrics into sales materials, recommending plans for enhanced margins, collaborating with the Insights team, and supporting packaging and product development throughout the entire lifecycle.

Reports to: Sr. Brand Manager

Direct Reports: N/A

Location: Hybrid at our Preston, WA office at least 3 days onsite per week.

*While we strive to offer flexibility, this role also requires it. There may be times when you're expected to come onsite outside your typical in-office days to support special projects, team events, or other business needs.

Annual Bonus Potential: 7% - Eligibility is based on the company hitting annual financial targets.

Base Salary: $75,000 - $103,000 (depending on experience)

Note: New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.

Plan and execute sales, retailer and consumer support programs.

Analyze, track and summarize key learnings based on syndicated, Point of Sale, quantitative and qualitative data.

Translate key brand metrics, analytics, programs and media plans into sales materials that are retailer ready.

Recommend and champion brand plans that improve margins and add EBITDA.

Collaborate with Insights team to identify product offering gaps and valuable consumers insights to drive portfolio strategy and brand growth.

Analyze data, build business cases and make recommendations related to packaging, products, promotions, and other key initiatives that will drive business results and long-term sustainable growth.

Support the development of packaging and product development briefs and lead the from innovation through commercialization.

Complete other responsibilities as assigned.

Onsite responsibilities of this position include:

Supporting innovation and new product development through tasting sessions, competitive product evaluations, and formula explorations with key stakeholders.

Collaborating in a fast-paced environment to capture the essence of our products and drive impactful marketing strategies.

2-4 years of experience in brand / marketing / product management, ideally with a Consumer-Packaged Goods (CPG) company.

Bachelor's degree in Marketing or equivalent experience.

Demonstrated experience leading project and program efforts to completion.

Strong analytical/reporting skills with proficiency in the Microsoft Office suite (e.g., Outlook, PowerPoint, Excel).

Experience with end-to-end product development and commercialization processes.

Experience with Syndicated Data (IRI preferred).

Familiarity with traditional trade channels: food, mass, club, and convenience, and E-Commerce.

Comfort working in a fast-paced, cross-functional environment.

Ability to balance multiple priorities and meet deadlines.

Strong communication skills.

A willingness to navigate change and ambiguity.

A passion for the consumer.

A creative mindset, excellent analytical and problem-solving skills.

Comfortable with using data throughout aspects of the role, turning consumer and social insights into strategic thinking, and building viable financial models.

Balance of art & science ability to think creatively & strategically, with a strong business mindset.

Ability to travel 1-3 times per quarter, based on business need.

Rain Makers are people who are accountable, curious, and inclusive. We hold ourselves accountable and recognize room for growth while openly accepting feedback. We embrace change to deliver progressive results. Rain Makers don't wait for answers we go find them. Curiosity is part of what makes us so successful. Sometimes we push back, productively challenging the status quo. We promote inclusivity. Valuing communication and respect, ensuring everyone has a seat at the table. We are an approachable bunch, building and fostering relationships with people of all backgrounds.

Nothing makes a great job even better than throwing in a few perks! All regular, full-time Rain Makers are equipped with everything they need to maintain their health and well-being. That means things like...

Three Weeks of Vacation per calendar year. And that's just to start! Spend some time with us, and you'll accrue an additional week every few years, depending on your exempt status!

FMLA qualifying Rain Makers receive six weeks of paid parental leave. Parents get to spend time at home bonding with their new addition (whether it arrives by birth, fostering, or adoption). For birth mothers, additional time is provided for medical leave. Depending on the state in which you reside, additional time may also be available for parents who do not require medical leave.

Flexibility Stipend. For eligible Rain Makers, spend this extra monthly stipend as you wish, but know it's intended to contribute to things like your phone, internet or other business uses while working remotely or needs outside of normal working hours.

Relocation: Relocation Available (when available)

Onsite and Hybrid Rain Makers: Get paid to carpool! Drive to work with another Rain Maker every week at least 2X a week and receive mileage reimbursement.

401k with Immediate Vesting. With matched contributions and investment customization, we'll help build a plan to reach your goals.

Fitness Reimbursements. We're all about going the extra mile, so we provide reimbursements for community events and competitions like fun runs, triathlons, and cycling tours.

Rain Makers may also enjoy access to our on-site gym in Preston complete with a personal trainer 2 days per week.

Medical/Dental/Vision. Not only do we offer it, but our plans are excellent and flexible to your needs. And one is even free for our Rain Makers!

Vehicle Program

Field Sales Specialist Mileage is reimbursed at the IRS rate

Field Sales Managers and Market Managers Company car or vehicle stipend included!

Regional Sales Managers and Sales Directors We use the leader in vehicle reimbursement solutions, Motus. This program provides a monthly fixed and variable rate that adheres to IRS guidelines for the business use of personal vehicles.