Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

Sr. Lifecycle Marketing Manager – LinkedIn Ads Growth Marketing Location: Hybrid. This role can be based in San Francisco, Mountain View, or New York. Responsibilities Define and implement world class education, engagement, and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels. Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives Communicate program strategy and ongoing performance to Marketing and Sales stakeholders Qualifications Basic Qualifications 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics BA/BS Degree or equivalent experience Preferred Qualifications Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization Passion for customer education and retention, with a creative mindset for delivering value at scale Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams Benefits Pay range: $125,000 to $195,000 (plus annual performance bonus, stock, benefits and other incentive compensation) LinkedIn is committed to fair and equitable compensation practices Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. #J-18808-Ljbffr LinkedIn