Communications Analyst

Communications Analyst

The Raleigh Police Department is seeking an experienced Communications Analyst. This position is the first level in a three-level Communications Series devoted to creating and disseminating visual, digital, written and spoken information about the City. Incumbents provide public information and professional communications support to management by performing journey-level public information and public affairs work on behalf of Raleigh Police Department. Work may include handling media inquiries; writing or editing news releases; writing scripts; handling citizen inquiries; managing internal and external communications, as assigned; developing and managing collateral material (brochures, inserts, newsletters); field producing of video; taking photos; assisting with on-line content and web pages; assisting with the Raleigh Police Department's social media accounts; and participating in meetings and events, as assigned.

Duties And Responsibilities

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

• Prepares, edits, and designs publications and brochures; reviews and verifies style; captures, takes and/or selects photographs; prepares and gathers content; and coordinates print materials production

• Performs research; gathers and evaluates data and information for communication planning and delivery; monitors and recommends communication opportunities and technologies that align with goals and strategies of assignment; evaluates communications results

• Serves as a RPD Public Affairs Unit liaison and provides communications support; assists with media inquiries; coordinates departmental response to information requests and inquiries; participates in meetings; facilitates the provision of responses and solutions to customer concerns

• Prepares and coordinates content for news releases, announcements, newsletters, and presentations; edits departmental communications; gathers and edits content; writes articles; prepares speaking points; coordinates and evaluates correspondence, reports, and information released to the media

• Provides support focusing on community outreach, audience targeting, and engagement; plans, creates, monitors, and edits Department campaign communications; assists with social media communications

• Helps identify, develop, implement, and maintain processes and practices that encourage, support and promote effective, comprehensive, and meaningful citizen engagement

• Provides event and special project support of promotional items, communications and related resources

• May provide advice on script, format, layout, design and music for video production

• Researches sources for promotional items; orders materials; maintains files, data, logs, reports, schedules, digital archives and/or documentation

• Performs other duties of a similar nature and level as assigned

• Availability to provide after-hours support as part of a scheduled 24/7 on-call rotation, serving one-week rotations as assigned

Typical Qualifications

Required Education And Experience

Bachelor's Degree in public relations, communications, public affairs or directly related field and two (2) years of public communications experience

An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation

Required Licensing & Certification

Valid North Carolina Class C Driver's License or the ability to obtain within 60 days of hire

Additional Information

Knowledge, Skills And Abilities

• Practicing concepts and methods of print production

• Practicing guidelines of news writing and editing

• Principles and applications of critical thinking and analysis

• Principles and methods of qualitative and quantitative research

• Customer service principles

• Specialized equipment relevant to area of assignment

• Modern office technology

• Planning, preparing, designing and editing communications materials

• Gathering data, analyzing findings and applying logic and reason

• Coordinating deadlines and prioritizing competing demands

• Researching industry trends, solutions, and best practices

• Compiling and sorting data and articulating issues and recommendations

• Authoring and preparing original reports, documents, and presentations

• Organizing and maintaining records and files

• Providing customer service

• Utilizing a computer and relevant software applications

• Utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisors, the general public and others to sufficiently exchange or convey information and to receive work direction

ADA And Other Requirements:

Positions in this class typically require: standing, walking, fingering, grasping, talking, hearing, seeing and repetitive motions.

Sedentary Work : Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Working Conditions : Work is routinely performed in an indoor, office environment.