Marketing Coordinator

Marketing Coordinator

Supervisor: Marketing Director

How to Apply : Please submit your resume to ***email_hidden***

Position Summary

The Florida Justice Association is growing and has an exciting opportunity for a strategic, detail-oriented Marketing Coordinator to support and execute integrated marketing initiatives that strengthen member engagement, increase brand visibility, and drive membership growth. This full-time role supports comprehensive marketing campaigns, member communications, analytics reporting, and project coordination while helping advance organizational goals through targeted and data-driven marketing strategies. The ideal candidate is a strong writer, highly organized, analytical, a creative problem solver, and comfortable managing multiple projects in a fast-paced environment.

Key Responsibilities

Campaign Development & Execution

• Execute integrated marketing campaigns across social media, email, web site, and printed materials to promote FJA programs, and increase member engagement, retention, and acquisition.
• Develop engaging, relevant content for marketing channels, including email, web site, social media and printed marketing materials.
• Use audience segmentation strategies based on member demographics, interests, and engagement behaviors.
• Recommend innovative and targeted approaches to effectively reach current and prospective members.
• Support marketing automation initiatives, including email workflows and nurture campaigns.

Marketing Strategy & Analysis

• Create and manage dashboards to track campaign effectiveness, engagement, and membership trends.
• Track and report web site, email, and social media analytics, identifying actionable recommendations to improve engagement and conversion rates.
• Implement and support SEO optimization strategies to improve website visibility and search rankings.

Member Experience & Engagement

• Collect, monitor, and assess member feedback and engagement. Evaluate feedback and provide recommendations for ongoing improvements.
• Prepare reports summarizing feedback trends, campaign outcomes, and engagement insights.

Project Coordination

• Assist with coordinating marketing initiatives, ensuring projects remain on schedule and aligned with organizational priorities.
• Assist with managing department workflows, timelines, and deliverables using project management platforms.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• 2-3 years of experience in marketing, communications, and/or digital marketing.
• Excellent written and verbal communication skills.
• Experience managing multi-channel marketing campaigns.
• Solid understanding of email marketing platforms, social media strategy, and digital communications.
• Proficiency with project management tools, such as SmartSheet or similar platforms.

Preferred Skills

• Knowledge of SEO best practices and web site optimization techniques.
• Experience using marketing analytics tools such as Google Analytics, social media insights, and email reporting platforms.
• Experience with marketing automation and audience segmentation strategies.
• Ability to interpret data and provide strategic recommendations.
• Experience working in associations, membership organizations, nonprofits, or professional services environments.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Collaborative mindset with the ability to work effectively across teams.

Position Details

· Full-time, based in Tallahassee, FL (with some remote flexibility)

· Compensation: $45K - $55K, based on experience

· Competitive benefits package, including health care, dental, vision and 401K

· Opportunities for advancement and professional development

· Please submit your resume to ***email_hidden***