Senior Data Analyst, Marketing Analytics

Senior Data Analyst, Marketing Analytics Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This role requires a relentless drive to solve complex challenges with real‑world stakes. We’re looking for builders and owners who operate with speed and urgency and execute with excellence. About the Team Okta's Marketing Data Operations team is the engine room of our growth strategy. We serve as the critical bridge between technical data infrastructure and marketing execution, partnering closely with the Marketing and Data & Insights teams to deliver high‑fidelity data across our web, automation, and CRM platforms. Role Overview We are looking for a Senior Data Analyst who is a fully qualified professional with a passion for assessing complex data challenges and resolving them through creative, data‑driven solutions. You will thrive on “connecting the dots” between technical SQL logic and business strategy, and will navigate the ambiguity of a fast‑paced marketing environment. Key Responsibilities Serve as the SME for Marketing Analytics: Own web data analysis, investigate performance across web platforms, marketing automation, and CRM to steer marketing strategy. Bridge the Technical Gap: Act as a primary partner to the Marketing and Data & Insights teams, translating complex SQL logic into business jargon and vice versa for stakeholders at all technical levels. Architect Marketing Data Models: Build and maintain scalable datasets within Snowflake using full knowledge of data modeling (ER diagrams). Optimize the Funnel: Manage and manipulate key Salesforce objects—Leads, Contacts, and Accounts—to provide a holistic view of the customer journey. Drive Process Innovation: Identify and implement process efficiencies and innovative reporting improvements beyond traditional descriptive dashboards. Solve Complex Problems: Devise solutions based on limited information, evaluating and interpreting data to select the right course of action for unusual circumstances. Cultivate Inclusion: Foster an open and transparent team environment, leveraging diverse perspectives and backgrounds to drive collective success. Requirements Education: BS in CS, MIS, Mathematics, Marketing Analytics, or a related technical degree. Experience: 5+ years as a Data Analyst (3+ years with a Master’s degree). Technical Expertise: Expert‐level SQL proficiency and extensive experience with Snowflake. Domain Knowledge: Deep understanding of Web Analytics and marketing systems including Marketo and Salesforce (Leads, Contacts, Accounts). Data Modeling: Strong foundation in data modeling principles and ER diagramming. Communication: Excellent written and verbal communication skills; ability to influence senior partners and technical teams alike. Adaptability: Proven ability to respond to change with flexibility and take ownership of results in ambiguous situations. Tools: Experience building reports and visualizations in Tableau or a similar BI tool is a plus. Nice to Have Experience with ABX platforms and data (e.g., 6sense, CommonRoom). Experience with Adobe Target data for personalization and optimization analysis. Background in data governance and data provenance frameworks. Compensation & Benefits The annual base salary range for this position for candidates located in the San Francisco Bay area is between $127,000 and $175,000 USD. Benefits include health, dental, vision insurance; 401(k); flexible spending account; paid leave (including PTO and parental leave); and equity (where applicable). Equal Opportunity Employer Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider qualified applicants with arrest and conviction records, consistent with applicable laws. If a reasonable accommodation is needed for any part of the application, interview, or onboarding process, please use the available accommodation request form. For New York City Applicants, required notice regarding automated employment decision tools is provided. #J-18808-Ljbffr