Manager, Brand Strategy - Life Science & Healthcare (New York)

Position Summary






Position Summary
Deloitte Digital is looking for an Associate Director of Brand Strategy with deep expertise in Life Sciences marketing to join our Advertising, Marketing & Commerce practice. In this role, you will serve as a strategic lead and day-to-day project owner — shaping brand narratives for pharmaceutical, biotech, and medtech clients while orchestrating cross-functional teams to deliver work that drives measurable business outcomes.
You will be the connective tissue between client ambitions and creative execution, bringing clarity of thought, a command of regulated-industry brand standards, and the project leadership skills to keep complex engagements on time and on strategy. This is a senior contributor role with meaningful leadership responsibility — you will guide junior strategists, manage client relationships, and partner closely with experience design, data, and technology disciplines across Deloitte Digital.
Recruiting for this role ends on September 15, 2026
What You’ll Do
As a Manager, Brand Strategy on the Life Sciences & Health Care team, you will be responsible for:
Brand Strategy & Life Sciences Expertise
Developing and stewarding brand and marketing strategies for Life Sciences clients — including pharmaceutical, biotech, and medtech organizations — from initial launch through ongoing optimization.Translating complex scientific and clinical narratives into compelling, audience-appropriate brand positionings and creative briefs for HCP, patient, payer, and caregiver audiences.Developing hard working omni-channel GTM strategies and customer journeys to drive desired audience mindsets and behaviors.Leading brand architecture work, including portfolio positioning, naming frameworks, and visual/verbal identity systems in partnership with creative leads.Applying deep familiarity with FDA/regulatory constraints, MLR review processes, and fair balance requirements to ensure brand work is both bold and compliant.Monitoring competitive landscape, category trends, and cultural shifts within Life Sciences to bring proactive strategic recommendations to clients.Developing audience insights leveraging traditional and innovative research and database approaches.
Project Leadership & Cross-Functional Team Management
Owning end-to-end project management for brand strategy engagements — including scoping, workplan development, milestone tracking, and delivery against agreed timelines.Leading and coordinating cross-functional project teams spanning strategy, creative, UX/CX, data & analytics, and technology disciplines, ensuring alignment and momentum across workstreams.Facilitating workshops, co-creation sessions, and working sessions with both client and internal teams, driving to decisions and clear next steps.Proactively identifying scope, resource, or timeline risks and developing mitigation plans in partnership with engagement leadership.Mentoring and developing junior strategists and analysts, providing clear direction, constructive feedback, and growth opportunities.Partnering with project managers and producers to maintain resourcing plans and flag capacity needs.
The successful candidate would possess these skills:
Strong facilitation skills to lead client workshops and executive-level presentationsAbility to work independently and collaborate across multidisciplinary teams including creative, UX, data, and technologyEffective written and verbal communication skillsMeticulous attention to detail and quality of work productAbility to build and sustain professional relationships Ability to lead projects or workstreamsAbility to manage and prioritize multiple tasks in a fast-paced and dynamic environmentStrong interpersonal skills and professional demeanor Ability to meet deadlinesAbility to mentor and provide clear guidance to others
The Team
Deloitte’s Advertising, Marketing & Commerce team is an in-house creative agency that builds brands, shapes narratives, and creates content and experiences that inspire action. Recognized as one of Cannes Lions’ top 10 creative agencies in the world, we work across the full brand spectrum — from positioning and identity through integrated campaigns, ATL, and through-the-line executions. We partner with clients to develop brand strategy, creative strategy, and culturally resonant storytelling for B2B and B2C audiences alike. Our work spans the entire customer journey, and where relevant we design and implement technology platforms for personalized marketing across digital touchpoints, including AdTech, MarTech, and campaign automation.
Throughout the health ecosystem, you’ll find courageous and inspiring people who are committed to driving transformation, advancing health equity, and leading a well-being revolution. Where you find innovators committed to sustainable progress, you’ll find Deloitte’s Life Sciences & Health Care practice. Our leaders work side-by-side to orchestrate and deliver on the business of science and health. We bring trusted, flexible approaches that help foster innovation, harness new technologies, and formulate consumer-driven strategies to engineer a digitally enabled, equitable future of health – starting today.
Qualifications
Required
6+ years of brand and creative strategy experience — including brand positioning, integrated campaigns, and through-the-line work — with at least 3 years focused on Life Sciences, pharmaceutical, biotech, or healthcare marketing within an agency environment.6+ years of experience leading brand and creative strategy projects end-to-end — from audience insights and brand positioning through creative brief development, campaign concepting, and integrated delivery — including managing project teams and client relationships.Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve.
Preferred
Bachelor’s degree (or equivalent)Deep understanding of regulated marketing environments, including MLR review processes and FDA promotional guidelines.Proven ability to develop brand positioning, architecture, and messaging frameworks for complex, multi-audience healthcare or Life Sciences brands.Experience at a top-tier creative, brand, or management consulting agency.Background in both HCP (healthcare professional) and DTC (direct-to-consumer) brand strategy.Experience supporting new business development, including pitch participation and capability storytelling.Working knowledge of the omnichannel marketing landscape, including how brand strategy connects to downstream digital execution across HCP and consumer channels.Familiarity with digital marketing platforms, CRM, and omnichannel campaign strategy within Life Sciences, including AdTech and MarTech ecosystems.Experience bridging brand and performance marketing — understanding how brand equity connects to paid media, campaign automation, and measurable audience engagement.Comfort working alongside data, analytics, and technology teams on integrated engagements that span brand strategy through campaign execution and optimization.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $151,800 - $278,300. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.






Deloitte is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to participate in the recruiting process, please direct your inquiries to the Global Call Center (GCC) at View email address on apply.placed-app.com.






Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.






Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.






Our people and culture
Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas, and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work. 






Our purpose

Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Learn more.






Professional developmen]]> <