Social Media Manager

Job Summary The University of Missouri-St. Louis is seeking its next Social Media Manager to help share the UMSL story through its social media channels. This position will lead the strategic direction, planning, and content creation (including video, content accessibility, day‑to‑day management and assessment) for the university's social media accounts: Instagram, Facebook, LinkedIn, YouTube, and TikTok. The role will work in partnership with units across campus including Enrollment, Advancement, and Academic Affairs to achieve better alignment with the UMSL brand across accounts while increasing UMSL's visibility and engagement. Primary Responsibilities Manage and monitor the university's institutional social media presence across multiple platforms. Display a high level of professionalism and personal discretion in external communications that can affect recruitment, fundraising, legislative relations, news coverage, and reputation. Assist with boosts and occasional digital advertising placement on social channels. Review analytics and create reports on key metrics that drive strategy. Plan and create content to support recruitment and retention efforts on all platforms. Develop video assets in collaboration with the Public Relations team and academic‑focused stories featuring students and faculty. Attend campus events to gather content for social media and the UMSL Daily. Collaborate with staff, faculty, and students to prioritize effective storytelling opportunities. Work closely with enrollment and advancement offices on critical initiatives. Educate stakeholders and university social media managers about best practices, accessibility standards, and communication strategies. Document social media policies, procedures and develop training materials for the campus community. Manage a student intern as available. Core Competencies Successful candidates will possess expanded conceptual knowledge of communications, understand key business drivers, and have experience and enthusiasm for customer service. Working Conditions & Physical Requirements This full‑time, in‑office position has flexible hours to support real‑time posting of key events. Work is principally office‑based with regular interaction with leaders, faculty, staff, students, and external stakeholders. The role requires walking, standing, site visits for content creation, and extensive use of digital tools. Sustained focused attention, creative brainstorming, and complex decision‑making are required. Minimum Qualifications Bachelor’s degree or equivalent education and experience, and at least three years of relevant experience. Preferred Qualifications Bachelor’s degree in communication, media studies, journalism, digital marketing, or related field; at least three years of professional social media or community management experience and an understanding of various platforms and best practices. Shift 40 hours/week, Monday through Friday with occasional after‑hours responsibilities. Anticipated Hiring Range $54,000–$60,000. Equal Employment Opportunity The University of Missouri is an Equal Opportunity Employer. Benefit Eligibility This position is eligible for University benefits, including medical, dental, vision, retirement, paid time off, short‑ and long‑term disability, paid parental and caregiver leave, and educational fee discounts for all UM System campuses. #J-18808-Ljbffr University of Missouri-Saint Louis