Principal Data Analyst, Growth

Role Description

Brightside is looking for a versatile Principal Data Analyst to take on the principal role in its Analytics Department focused on growth analytics. This is a high impact role that will influence many aspects of the patient experience at Brightside and set the bar for analyst peers and data practitioners. This role will report to the Senior Director of Analytics and will primarily work with the central Growth product team.

This role will provide measurement, analysis and decision support related to the pre-activation member journey and the growth funnel that drives it. This includes:

• Data subject matter ranging from marketing channel performance and campaign effectiveness to acquisition funnel conversion, onboarding engagement and activation rates.
• Layering in cross-domain knowledge to best understand the prospective member population, including marketing channel origination and spend efficiency, demographics, insurance payer eligibility, referral and partnership sources, and behavioral signals measured from first touch through to activation.

The ideal candidate will combine deep expertise in growth marketing analytics, data modeling for data warehouse and analytics use cases, and report-building in Tableau. Above all, they will excel at turning data into insight, and insight into a compelling story that drives business decisions.

Best fit candidates for Brightside thrive on self-starter autonomy and will seek to wield both their creativity and best practice experience to tackle new and important problems in a fast-paced, high stakes environment. Ultimately, the role will join a growing Data team that seeks to empower the broader organization with data.

What you’ll be doing as Principal Data Analyst, Growth:

• Provide primary analytics support for 1+ product-oriented delivery teams (PODs) centered in the Growth POD.
• Understand and interpret drivers of change in performance metrics and connect them to OKRs, marketing, clinical and financial outcomes.
• Analyze and interpret transactional business data, event-level product data, healthcare claims data, and other relevant information to identify trends and patterns.
• Present and visualize insights, trends and performance of initiatives and experiments to leadership.
• Develop and document data models to power KPI reporting and agentic analytics.
• Engage in creative problem solving with systematic solutions.

Qualifications

• Master's degree or equivalent practical experience.
• 8+ years of analytics experience.
• Expert in working with data warehouse, building models, writing best in class SQL and cloud databases (like Google Cloud Platform).
• Experience with data visualization tools (like Tableau).
• Experience with dbt and developing and scaling a dbt project.
• Experience with A/B experimentation.
• Experience modeling with marketing, transactional and event-level product data.
• Ability to translate analysis results into business recommendations.
• Experience using AI tools and MCPs to accelerate analytics work — from data exploration to insight generation.
• Excellent written and verbal communication skills.
• Self starter, comfortable working in a flexible and dynamic startup environment.

Requirements

• Nice to Have:
• Experience in healthcare industry.
• Experience in an interdisciplinary/cross-functional field.
• Startup experience.

Benefits

• A competitive salary.
• Stock options/equity.
• Fully paid for comprehensive health care (medical, dental, vision).
• Pet Insurance.
• Life Insurance & Short / Long Term Disability.
• 401k Plan.
• Unlimited PTO and sick leave.
• Parental Leave.
• 100% Remote work.
• Additional memberships and perks.

Company Description

At Brightside Health, you’ll join a fully remote, mission-driven team that values flexibility and impact. You’ll collaborate with professionals across engineering, product, and clinical teams, all dedicated to transforming mental healthcare. Our culture fosters continuous learning, empathy, and cross-functional collaboration.

We celebrate diversity and are committed to equal employment opportunities based on merit, competence, and performance. Research shows that underrepresented groups often apply only if they meet 100% of the listed criteria—we encourage women, people of color, and LGBTQ+ job seekers to apply even if they don’t check every box.

Final offers are determined by multiple factors, including location, experience, and expertise. If you have questions about compensation bands, please ask your recruiter.

At Brightside, we recognize that building life-changing technology for mental health is both a responsibility and a privilege. We set high standards while ensuring every team member is valued, trusted, and empowered in an environment driven by inclusion and impact.