Demand Generation Specialist

Clients Blackbox is a performance marketing agency focused on Meta advertising for Registered Investment Advisors. It addresses the challenge financial advisors face in growing their practices by generating qualified appointments with high-net-worth prospects. The organization has developed a video sales letter methodology that has generated over $45 billion in assets under management pipeline for financial advisors across the country. Operating with a performance-first mindset, the company delivers qualified appointments at specific cost targets to ensure economic viability for client practices. Currently in a major growth phase, the organization seeks to expand its team with a new strategist role. About the Opportunity: The DEMAND GENERATION SPECIALIST role involves owning client accounts from strategy through execution. This hands-on strategist position focuses on managing client relationships and campaign performance, ensuring client retention and results. The specialist will lead client communications, manage Meta campaigns, optimize performance, and serve as the primary contact for clients. Reporting to the Associate Director of Operations, this role is critical for driving client satisfaction and growth. Responsibilities: Own a portfolio of client accounts and act as primary client contact Lead bi-weekly client calls discussing performance, strategy, and next steps Prepare and deliver bi-weekly performance reports before calls Translate campaign data into actionable recommendations for clients Build strong client relationships to support retention and referrals Proactively resolve account issues to maintain stability and growth Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking Manage campaign budgets, targeting, bid strategies, creative testing, and variables Monitor daily performance and adjust based on cost-per-appointment and key metrics Diagnose and improve underperforming campaigns Test audiences, messaging, and creative elements to enhance performance Contribute to ad copy and campaign messaging Set up and troubleshoot tracking systems, Meta pixels, and conversion events Configure integrations such as Calendly, Zapier, and lead-routing workflows Resolve technical issues between advertising platforms and client systems Monitor tracking and lead flow proactively to prevent issues affecting results Requirements: Minimum 4 years of hands-on paid media experience, with strong focus on Meta advertising Experience managing multiple client accounts and leading client-facing conversations Proven ability to meet performance targets while supporting client retention Experience with conversion tracking, pixels, and marketing automation Strong communication, organization, and problem-solving skills Preferred Experience: Marketing in financial services Lead-generation and appointment-setting campaigns High-ticket or considered-purchase funnels Direct-response advertising Pay Range and Compensation Package: The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors. Paid Time Off, including vacation, sick time, and public holidays Training and Development Work From Home Flexible Schedule Performance Bonus Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer. #J-18808-Ljbffr