Director, Digital Content

There has never been a more exciting time to join Chicago Fire FC. As one of Major League Soccer's original clubs, Chicago Fire FC is in the midst of an exciting era fueled by tremendous investment, ambition, and growth. With a new $100M state-of-the-art Endeavor Health Performance Center now open, new offices in Chicago's iconic Wrigley Building, and plans underway for a privately-funded $750M+ soccer-specific stadium set to open in 2028 in the heart of Chicago, the Club is building the future of soccer in one of the world's great sports cities. Chicago Fire FC is becoming a cultural force in Chicago by connecting communities, shaping experiences, and creating new ways for fans to engage with the game and the city. The Club's future home, McDonald’s Park, will anchor Chicago's newest neighborhood and serve as a catalyst of growth for the next chapter of professional sports and entertainment in the city. Joining Chicago Fire FC today means joining an organization on the rise. Our growth creates once-in-a-lifetime opportunities for ambitious professionals to generate meaningful impact and help shape the future of our Club. Whether on the pitch working match day or in the front office, every team member plays a role in building something incredibly special. At Chicago Fire FC, our mission is to entertain, serve, and unite Chicago through world-class experiences and a relentless pursuit of excellence. We are guided by our core values: Integrity, Respect, Innovation, Accountability, and a commitment to Never Settle. If you're looking for a place where your work will matter, your ideas will be heard, and your career can grow alongside one of the most ambitious projects in professional sports, we'd love to hear from you. Position Overview Chicago Fire Football Club is seeking a Director of Digital Content to lead the development of compelling, culturally relevant organic and sponsored content that grows fandom, strengthens brand awareness and supports key business priorities across the organization. Reporting to the Sr. Director of Brand and Communications, this role will oversee the Club's social media team and help shape an integrated content strategy that brings the Chicago Fire FC brand to life for 3M+ followers. Ultimately this role is responsible for audience growth, engagement & monetization. The Director of Digital Content will partner closely with the Executive Creative Director on core Club marketing campaigns, translating creative platforms into content that connects with current and prospective fans. This role will also work closely with the corporate partnerships team to develop sponsored content and partner integrations that are creative, authentic and valuable to both Fire fans and partners. This is a hands‑on leadership role. In addition to overseeing the Club’s social media strategy and managing social media specialist(s), the individual should be comfortable creating, editing and publishing social content as needed, especially during matchdays and major Club moments. The role will support the broader marketing department and organizational initiatives while ensuring content is consistent with the Fire’s brand and aligned with business goals. The ideal candidate blends strong storytelling and creative instincts with strategic thinking, attention to detail and analytical rigor. They should be experts across all social media channels, understand how to break through the noise in an algorithm‑driven digital world and be committed to staying up-to-date on the latest content trends and platform functionality. They should understand soccer, Chicago and the cultural conversations surrounding both; be comfortable collaborating with players and talent; and thrive in a fast‑paced environment where priorities can shift quickly. Job Responsibilities Lead and evolve the Club's digital content strategy, with a focus on growing fandom, increasing brand awareness and strengthening engagement across social media channels. Oversee the social media team, including social media specialists by identifying and communicating clear priorities, and providing professional development opportunities. Ensure engagement, video views, impressions, content monetization and other digital media-related goals are set, prioritized, adjusted and met to support broader business goals. Work closely with the corporate partnership sales and partnership marketing teams to concept, develop and execute compelling sponsored content and partner integrations that create value for both fans and partners. Direct the day-to-day social media publishing, while being able to create, edit and publish content on an as‑needed basis. Assist with, direct and elevate any issues pertaining to community management, social listening and brand reputation management via digital channels. Partner with the Executive Creative Director and brand marketing team to develop and activate core marketing campaigns, ensuring campaign objectives translate effectively into channel‑specific content. Oversee the Club’s social media strategy, publishing calendars and workflows that improve creativity, consistency, quality and speed across the Club's social media channels. Collaborate with the video, design, photography, and communication teams to identify, prioritize and execute content opportunities across the organization. Oversee content for matches, Club events, player and coach storytelling, community initiatives and other priority business moments that connect to the broader Chicago and soccer landscape. Use audience insights, platform analytics and performance data to evaluate content, identify opportunities and continuously refine the social media strategy and creative priorities. Ensure content is optimized for the audience, format and best practices of each social platform while maintaining a cohesive brand voice and high editorial standard. Identify relevant cultural moments, trends and emerging platforms or formats that can help Chicago Fire FC reach new audiences and participate authentically in conversation. Collaborate cross‑functionally with Marketing, Communications, Corporate Partnerships, Ticketing, Chicago Fire Foundation, Sporting and other departments to support Club‑wide priorities. Help maintain strong processes for approvals, content planning, partner integration, matchday coverage and real‑time publishing. Maintain a high level of accuracy and attention to detail across all published content, including copy, creative, tags, partner requirements and timing. Qualifications 6-9 years of progressive experience in digital marketing, social media or a related field, ideally within sports, entertainment, media or another culturally driven brand. Experience leading or directly managing a social media or content team, with the ability to set direction while also contributing hands‑on when needed. Proven ability to develop content and storytelling strategies that build audiences, drive engagement and support broader brand and business objectives. Strong creative judgment and storytelling skills across short‑form social content, campaign content and real‑time publishing. Experience collaborating with creative leaders and multidisciplinary teams to bring integrated marketing campaigns to life. Experience developing sponsored or branded content in partnership with sales and partnership marketing teams. Comfort working directly with players, coaches, executives, creators, influencers or other talent in content environments. Strong understanding of social platforms, publishing best practices, audience behavior and performance analytics. Excellent writing, editing and verbal communication skills, with exceptional attention to detail. Ability to move quickly, make sound decisions and manage multiple priorities in a fast‑paced, high-visibility environment. Strong knowledge of soccer and an understanding of the sport's culture; familiarity with Chicago and its sports teams and cultural landscape is highly valued. Cultural fluency and curiosity, with the ability to recognize relevant trends, conversations and creative opportunities without forcing the brand into moments where it does not belong. Ability to work autonomously, collaborate effectively across departments and present strategies, creative ideas and results to stakeholders. Commitment to staying informed about content, social media and marketing trends, emerging technologies and evolving fan behavior. Ability to work non‑traditional hours, in non‑traditional settings, and occasionally travel, including home and away games and other Club events that fall on nights, weekends and/or holidays. Compensation This role offers a salary range of $95,000 - $105,000. The final salary is determined by carefully considering the applicant's background, experience, and qualifications. Base pay may vary significantly based on geographic location, job‑specific knowledge, skills, and overall experience. This role is classified as Full‑time, exempt This role is bonus eligible based on club wide goals Additional benefits & perks: Please Note Chicago Fire FC is committed to fostering, cultivating, and preserving a culture of diversity, equity, accessibility, and inclusion. Our diversity initiatives start with the recruitment and selection process; therefore, we'd like to welcome all diverse candidates to apply to opportunities within our Club. CFFC is committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy), national origin, ancestry, ethnicity, citizenship, age, veteran or military status, disability, sexual orientation, sexual orientation or expression, marital status or any other characteristic protected by law. 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