Director, Marketing, North America

Work Schedule

Environmental Conditions

Job Description

Company overview

Thermo Fisher Scientific is a global leader in serving science. Our Mission is to enable our customers to make the world healthier cleaner and safer. The ImmunoDiagnostics Division supports clinicians laboratories and patients with advanced diagnostic solutions across allergy and autoimmunity.

How you will make an impact

The Director Marketing North America leads the North America go-to-market strategy for the ImmunoDiagnostics Division defining how the division markets to and creates demand among laboratories healthcare professionals and patients across the Allergy and Autoimmunity portfolios. As a member of the North America commercial leadership team this role shapes the regional growth agenda and translates divisional strategy into integrated audience portfolio and channel plans with measurable commercial outcomes.

The Director is accountable for building a high-performing team strengthening market position expanding patient and clinician access and ensuring marketing investment contributes to utilization revenue margin and long-term customer value. The role partners closely with Sales Global Marketing Medical Affairs Regulatory Finance Operations Product Development Analytics and key strategic customers.

The organization includes approximately 15 colleagues with five direct reports leading Marketing Operations and Events Product Marketing Digital Experience and Creative Market Development and Customer Success.

What you will do

• GTM strategy and commercial leadership: Lead cross-functional development and execution of the North America go-to-market strategy for laboratories healthcare professionals and patients. Align Product Marketing Market Development Digital Experience and Creative Customer Success and Marketing Operations and Events around differentiated value propositions audience journeys channel strategies and conversion objectives. Identify the highest-value growth opportunities make clear portfolio and resource choices and represent marketing in regional business decisions STRAP planning and performance reviews.
• Team and functional leadership: Lead five direct reports and an organization of approximately 15 colleagues across Marketing Operations and Events Product Marketing Digital Experience and Creative Market Development and Customer Success. Establish clear charters and interfaces across the functions coach leaders build succession and career pathways address performance promptly and foster an inclusive accountable customer-focused culture.
• Revenue growth and market position: Translate business objectives into integrated go-to-market plans that grow utilization share and revenue across Allergy and Autoimmunity. Anticipate market shifts define contingencies and focus resources on programs with the strongest commercial potential.
• Demand generation and patient access: Build a connected demand-generation system across payor healthcare professional laboratory health-system and patient audiences. Apply segmentation targeting and positioning to advance education awareness guideline reimbursement and new-access-point initiatives that move demand through the funnel and into measurable testing utilization.
• Portfolio brand commercialization and new business: Own regional portfolio strategy positioning messaging and lifecycle priorities. Provide North America input to global strategy and lead regional readiness for product assay and menu launches in partnership with Product Development Medical Affairs Regulatory Operations and Sales. Explore develop and integrate emerging business opportunities when they fit the regional or divisional growth strategy.
• Digital and omnichannel customer experience: Set the vision for owned paid and earned channels including web search social content marketing automation and customer journeys. Ensure campaigns are insight-led appropriately segmented compliant and optimized for engagement conversion and customer value.
• Customer insight KOLs and evidence: Maintain direct connection to strategic national laboratory health-system channel and distribution customers key opinion leaders and other market stakeholders. Translate regional insight into global roadmaps forecasts and portfolio decisions and partner with Medical Affairs and Market Development on guidelines reimbursement health economics and clinical evidence strategies that accelerate adoption.
• Sales enablement: Equip sales teams with compelling content tools platforms training and field support that improve seller readiness funnel progression and close rates. Lead marketing partnership for national sales meetings new-hire education and priority commercial programs.
• Events thought leadership and reputation: Set strategy for congresses trade shows advocacy public relations influencer and thought-leadership programs. Create integrated experiences that strengthen share of voice remove portfolio silos and deliver a consistent differentiated customer experience.
• Analytics technology and continuous improvement: Establish marketing KPIs closed-loop reporting and an ROI framework tied to commercial outcomes. Use data AI automation and Practical Process Improvement to increase speed quality personalization and productivity while maintaining responsible governance.
• Financial and operational leadership: Own the regional marketing budget and forecast prioritize investments against revenue and margin goals and partner with Finance to manage spend with agility and transparency. Reduce low-value work and external dependency while protecting critical growth initiatives.
• Compliance and quality: Ensure marketing activities content systems and customer communications meet company regulatory privacy quality cybersecurity and industry requirements. Partner with Regulatory and Quality on launch readiness audits product communications and issue response.

How success will be measured

• Contribution to North America revenue growth utilization market share portfolio performance and margin commitments.
• Qualified demand funnel progression conversion and sales-enablement impact tied to measurable commercial outcomes.
• Customer experience strategic-account value patient access digital engagement and brand/share-of-voice performance.
• On-time compliant commercialization of priority portfolio launches and menu-expansion initiatives.
• Marketing ROI forecast accuracy budget discipline productivity improvement and scalable use of data AI and automation.
• Team engagement accountability capability growth succession strength retention and internal talent development.

Education

• Bachelors degree in Marketing Business Life Sciences or a related field; MBA or advanced degree preferred.

Experience knowledge skills and abilities

• Minimum 10 years of progressive marketing commercial sales or strategy experience in diagnostics medical devices life sciences or another regulated healthcare market.
• At least 5 years in a senior marketing or commercial leadership role with a record of building coaching and leading high-performing teams.
• Demonstrated success translating strategy into demand generation market development commercialization and sustainable revenue growth.
• Strong understanding of the North American diagnostics ecosystem including laboratories health systems clinicians strategic accounts patient pathways reimbursement and market-access dynamics.
• Experience leading a multi-disciplinary organization spanning product marketing marketing operations and events digital experience and creative market development and customer success.
• Demonstrated command of segmentation targeting and positioning with experience leading portfolio and brand strategy across digital content events sales enablement and customer-experience channels.
• Strong financial and analytical acumen including annual planning budget ownership forecasting KPI design marketing ROI and funnel management.
• Ability to use data AI automation and process improvement to modernize marketing operations and scale impact responsibly.
• Demonstrated ability to influence in a matrixed multinational organization and align senior stakeholders across Commercial Global Marketing Medical Regulatory Finance Operations and Product Development.
• Excellent executive communication judgment change leadership and decision-making skills; able to communicate priorities trade-offs and results with clarity and transparency.
• Sound scientific and product acumen with experience collaborating on clinical or health-economic evidence guidelines reimbursement and market-access strategies.
• Customer-first orientation strong business acumen and willingness to engage directly with customers key opinion leaders and field teams.
• Agency-management and digital-strategy experience strongly preferred.
• Ability to travel significantly within North America and internationally approximately 30% with higher travel depending on home location and business needs.

Required Experience:

Director