Activation Support Coordinator

About Public Label

Public Label is a North American creative agency that hacks culture to drive ideas, amplify growth, and foster strong connections between brands and people. We create fully integrated campaigns spanning brand strategy, experiential marketing, retail engagement, digital content, social media, and more.

At Public Label, we pride ourselves on fostering a vibrant, collaborative, and inclusive culture where team members can do their best work and push creative boundaries.

Who you are:

You are organized and thorough in your work. You are excited to produce events and are equally committed to the behind-the-scenes tasks that get them done. You know how to engage with all types of people and can stay composed during high-stress moments. You’re a master of the details. This role is 100% administrative and requires someone who is comfortable being in front of their computer for an extended amount of time.

You understand the event and experiential space and know how to balance field and office tasks. You are detail oriented and are meticulous in your work. You understand client services and have a “client first” mentality. You’re a logistical gun; understanding what it takes to deliver an amazing consumer event from top-to-bottom but more importantly, managing the process and detailing and documenting.

You understand that this role is the primary owner of events on activation days. You have a flexible schedule and understand that your primary responsibility is to ensure every event has proper oversight with all steps managed. You are comfortable with a non-traditional schedule (Friday – Tuesday), but have flexibility as needed to ensure activation coverage. Whether it be a weekend, late night, or holiday… you are willing and ready to support events.

Essential Duties and Responsibilities

(Other duties may be assigned)

• Manage on-call support during activation days
• Provide administrative relief to field team in assistance with event execution
• Support the Market Manager team with event planning in your market
• Serve as a project manager across internal initiatives
• Help with external outreach on behalf of the activation team (Accounts, Ambassadors, Vendors, Etc…)
• Assist with the development of client facing recaps and comms
• Plan designated event logistics, including but not limited to:
  • coordinate details with partners and event leads
  • coordinate and manage event assets and elements
  • provide on-site supervision and support for key events

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Willingness to work a flexible schedule, including evenings and weekends
  • (Late night & weekend shifts are mandatory) Additional days off will be offered if your schedule exceeds a certain time each week, as coordinated with your manager.
• Administrative experience with exception attention to detail
• Experience in field marketing, lifestyle marketing or brand experiences
• Experience in special event planning and execution
• 3-5 years being immersed in the community/city you live in
• Local area residency or the ability to commute into the city regularly
• Experience with alcohol marketing strongly preferred
• Organization and problem-solving skills VERY important

Education

• Bachelor’s degree or equivalency experience is strongly preferred

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave