Director, Product Management - Residential HVAC & Ductless Portfolio

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? As GE Appliances’ Director, Product Management – Residential HVAC & Ductless Portfolio you will lead product management for the Residential HVAC portfolio within the broader Residential Products organization, with direct responsibility for the Ductless product line and leadership oversight of the product managers supporting residential ducted systems. This role translates broader residential product strategy into a 3 – 5-year HVAC roadmap, portfolio priorities, and cross-functional execution plans that support growth, profitability, and market competitiveness. In partnership with Residential Products leadership and key functional stakeholders, this leader guides category direction, lifecycle decisions, and commercialization priorities while developing product management talent and driving disciplined execution across the business.

Position Director, Product Management – Residential HVAC & Ductless Portfolio

Location: USA, Louisville, KY

How You’ll Create Possibilities

Essential Duties & Responsibilities

• Lead Residential HVAC portfolio strategy and operating plans
• Lead development and execution of the 3 – 5-year product roadmap and operating plan for Residential HVAC in alignment with broader Residential Products strategy.
• Direct product strategy and execution for the Ductless portfolio while guiding portfolio priorities and decision-making across residential ducted indoor and outdoor systems through leadership of assigned product managers.
• Recommend portfolio actions including product introductions, refreshes, rationalization, pricing priorities, and lifecycle plans to improve growth, profitability, and market performance.
• Identify and prioritize growth opportunities through market analysis, competitive assessment, customer insights, and business performance review.
• Develop business cases and portfolio recommendations that support informed investment, timing, and prioritization decisions.
• Drive cross-functional execution and business delivery
• Drive cross-functional execution across engineering, sourcing, quality, sales, marketing, finance, supply chain, operations, service, and international partners to deliver product and business commitments.
• Translate HVAC portfolio priorities into actionable launch plans, product transitions, inventory coordination, and channel readiness activities.
• Influence business decisions by providing data-driven recommendations on roadmap priorities, product positioning, market segmentation, pricing considerations, and commercialization actions.
• Partner with Residential Products leadership, Commercial, Sales, and Operations teams to align HVAC priorities with broader business plans and customer requirements.
• Surface risks, tradeoffs, and execution gaps early and lead resolution plans that support on‑time, high‑quality delivery.
• Lead and develop the Residential HVAC product management team
• Lead, coach, and develop product management resources across Residential HVAC, including the product managers responsible for residential ducted indoor and outdoor systems.
• Set clear priorities, performance expectations, and operating rhythms to align team execution with category goals and business commitments.
• Provide ongoing direction and feedback to strengthen product management capability in roadmap planning, commercialization, lifecycle management, and cross-functional leadership.
• Build alignment across the HVAC product management team on decision frameworks, portfolio governance, launch discipline, and business case quality.
• Lead product lifecycle management and new product introduction
• Lead new product introduction efforts for the Ductless portfolio and provide leadership oversight for aligned execution across ducted systems.
• Support end-to-end product lifecycle management across the assigned Residential HVAC portfolio, from concept definition through commercialization, sustainment, and end‑of‑life planning.
• Ensure product specifications, quality expectations, cost targets, timing commitments, compliance requirements, and agency certifications are achieved in coordination with cross‑functional teams.
• Champion continuous improvement initiatives that strengthen cost position, feature competitiveness, quality performance, and customer value.
• Use technical, financial, and market data to inform product enhancements and portfolio decisions.
• Strengthen market and customer impact
• Lead voice‑of‑customer integration into HVAC product planning, roadmap development, and portfolio decisions.
• Partner with Sales and Marketing to strengthen channel engagement, product value communication, training effectiveness, and launch readiness.
• Guide development of technical and sales enablement materials that support successful commercialization and product transitions.
• Represent Residential HVAC product management in internal reviews, customer discussions, and key planning forums as needed.
• Other related duties as assigned: Support strategic planning reviews, portfolio deep dives, and leadership presentations related to Residential HVAC and broader Residential Products priorities.
• Participate in special projects that improve portfolio management practices, commercialization effectiveness, or cross‑functional planning.

What You’ll Bring to Our Team

Position Competencies (Required Knowledge, Skills, & Abilities)

• Leadership Excellence & Team Development: Demonstrated ability to lead, coach, and develop product management talent by setting clear priorities, building accountability, and aligning team efforts to business and functional goals.
• Strategic Product & Portfolio Management: Ability to translate business strategy into portfolio direction, roadmap priorities, and product investment decisions that support growth, profitability, and competitive positioning.
• Operational Planning & Business Delivery: Ability to convert business objectives into actionable operating plans, execution priorities, and measurable milestones that support successful delivery of functional results.
• Financial & Business Acumen: Strong financial and commercial acumen, with the ability to interpret market, pricing, cost, and performance data to recommend actions that improve portfolio performance.
• Complex Problem Solving & Risk Management: Ability to assess complex business, product, and operational issues, evaluate tradeoffs, and apply sound judgment to resolve problems while proactively identifying and mitigating risk.
• Influential Leadership & Decision Impact: Demonstrated ability to influence leaders and cross‑functional stakeholders through clear, data‑based recommendations, effective framing of tradeoffs, and credible business judgment.
• Cross‑Functional Execution Management: Ability to drive alignment, coordination, and execution across matrixed teams and external partners without direct authority to deliver business commitments and portfolio outcomes.
• Product Development & Lifecycle Governance: Knowledge of product development and lifecycle management processes, with the ability to guide portfolio decisions from concept through launch, sustainment, and transition.
• Market & Customer Leadership: Ability to incorporate customer, channel, competitive, and market insights into planning, prioritization, and value proposition development to strengthen product relevance and business performance.
• Communication & Stakeholder Leadership: Strong written, verbal, and presentation communication skills, with the ability to convey complex technical, financial, and strategic information clearly to varied audiences.
• Technical & Systems Proficiency: Proficiency in relevant product lifecycle, financial, reporting, and analytics systems, with the ability to apply product and compliance knowledge to planning, decision‑making, and commercialization activities.

Educational and Experiential Background

• 10+ years experience in product management, category management, engineering, marketing, or business leadership in HVAC or a related technical product environment.
• Prior people leadership experience, including coaching, performance management, and development of professional employees.
• Experience leading cross‑functional product or portfolio initiatives with measurable business impact.
• Experience with product roadmap planning, lifecycle management, commercialization, and new product introduction.
• Strong analytical, financial, and communication skills, with the ability to translate market and business data into clear recommendations and action plans.

Preferred Education/Experience

• HVAC licensure or formal education in technical field related to HVAC
• Experience in residential HVAC, including ductless and ducted indoor and outdoor systems.
• Experience with pricing, market segmentation, channel strategy, or go‑to‑market planning.
• Experience working with engineering, sourcing, manufacturing, quality, or global supply partners.
• Experience with regulatory, compliance, and agency certification requirements relevant to HVAC products.

Working Conditions & Travel Requirements

• Working conditions are typical for an office environment.
• ~20% ongoing travel, both domestic and international.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is an Equal Opportunity Employer

Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.

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GE Appliances, a Haier company, is more than a place to work. We imagine, design and build some of the world's best appliances. Our people strive to improve themselves, the company and the community—building challenging and rewarding careers along the way. We value diversity, teamwork, innovation and lean manufacturing. We work with some of the best people in the world who take pride in our products and thrive on challenges. More than a place to work, GE Appliances is a place of opportunity, a place to grow and a place to develop your career.