Senior Product Marketing Manager

About the Role

We're looking for a Senior Product Marketing Manager who will play a pivotal role in launching new features, enabling sales, and shaping our product narrative in a competitive category.

In this position, you’ll work closely with Product Management to craft the story behind new features and support Sales with compelling enablement and practical messaging so they can successfully bring features to prospects and customers. Within the Marketing team, you’ll advocate for our target persona and ensure that our positioning remains consistent across channels. You’ll work with customers to capture their success stories and turn them into engaging content. This role is a great fit for a Sr. PMM who is energized by a broad domain and is good at building order out of it: turning one-off requests into a repeatable process, or using AI tools that make us more efficient over time.

What You'll Do

• Partner closely with Product Management on launches, staying involved as timelines and scope shift, and getting buy-in on launch messaging and deliverables
• Create product content to support your launches and product surface area, including blog posts, website copy, demo scripts, videos, and social posts
• Plan and run customer- and prospect-facing product webinars, from picking the topic through wrangling speakers and following up afterward
• Run biweekly enablement sessions and build and maintain the sales enablement suite, including battlecards, pitch decks, objection handling materials
• Stay up-to-date on competitors and spin up competitive positioning on both a recurring and ad hoc basis
• Source, write, and distribute customer stories and references
• Help shape new positioning and messaging as the product and market change, using customer conversations and data

What We're Looking For

• 4+ years in product marketing at a B2B SaaS company, with hands-on experience in sales enablement and customer marketing
• A track record of taking on a messy, underspecified problem and getting it done without needing it pre-scoped for you
• Experience running product launches in tandem with a Product Management team and ability to exert influence without authority when needed
• Good judgment about what to prioritize when data, customer feedback, and the calendar are all pulling in different directions
• Effective storytelling and writing abilities that translate feature specifications and benefits into content our audience will want to read
• A tolerance for ambiguity — you'd rather figure it out than wait for someone to hand you a fully-formed plan
• Curiosity and willingness to test AI-powered workflows and create new AI tools that our whole marketing team can benefit from using