Marketing Director

Meanwhile Back on the Farm is looking for a Marketing Director to lead our marketing team and help guide the continued growth of our brand. This role sits at the intersection of brand, creative, e-commerce, and digital marketing . You’ll set the direction for how Meanwhile shows up across our channels, lead the marketing calendar, and work closely with our existing team to turn product launches, seasonal campaigns, promotions, and brand stories into thoughtful, cohesive marketing. We’re looking for someone with a strong creative eye who can see the big picture, give clear direction, and make sure all the pieces come together—while still being comfortable jumping in and getting hands‑on when needed. What You'll Do: Lead and oversee the marketing team, providing direction, priorities, feedback, and support. Develop and manage the overall marketing calendar, including product launches, seasonal campaigns, promotions, events, and ongoing brand storytelling. Oversee email and SMS strategy, ensuring campaigns support both brand and sales goals. Guide organic social strategy across Instagram, Facebook, and Pinterest, including content planning and overall creative direction. Oversee the e-commerce experience on Shopify, including merchandising, launches, promotions, and key website updates. Lead creative direction for marketing campaigns, photography, graphics, and content across channels. Partner with the team on digital advertising across Meta and Pinterest, including campaign direction, creative, and performance. Review marketing performance and use results to help guide future campaigns, content, and priorities. Work closely with leadership, product, production, and retail to coordinate launches and ensure marketing supports the broader goals of the business. Maintain a consistent Meanwhile voice, visual identity, and customer experience across every marketing touchpoint. Jump in on content creation, photography, design, or campaign execution when needed. Experience and Skills We’re looking for someone with a strong background in brand and digital marketing , ideally within e commerce, retail, fashion, accessories, lifestyle, or another consumer product business. Experience with our core platforms is a strong plus, including: Klaviyo — email/SMS strategy, segmentation, automation, and reporting Shopify — e-commerce merchandising and website management Meta — organic social, advertising, and analytics Pinterest — organic and paid marketing Adobe Creative Suite , including InDesign and Photoshop Photography and visual content creation You don’t need to be the person executing every task in every platform, but you should understand them well enough to guide the work, review it, and know what good looks like. Who We’re Looking For You’re equal parts creative thinker and strong leader . You can take a big-picture goal and turn it into a clear plan for a team to execute. You have a strong eye for branding, photography, design, and storytelling—but you also understand the numbers behind the work. You know when something needs another round, when an idea is worth pursuing, and when it’s time to move on to the next thing. You’re organized enough to keep launches and campaigns moving, collaborative enough to work across departments, and hands‑on enough that “Director” doesn’t mean sitting on the sidelines. Most importantly, you understand how to protect what makes a brand special while continuing to move it forward. About Meanwhile Meanwhile Back on the Farm is a family‑owned bag company based in Lynchburg, Virginia. We design and handcraft our leather and waxed canvas bags in‑house using thoughtfully sourced premium materials from around the world. We believe in well‑made things, thoughtful design, and products designed to wear in, not out. Position: Full-time #J-18808-Ljbffr