Content Strategist

Content Strategist

Position Overview:

• The Content Strategist is a versatile social media professional who brings both strategic thinking and hands-on execution to company's social presence.
• This role is a little bit of a jack of all trades – seeking someone who blends platform expertise, cultural awareness, and creative instinct to develop content strategies that drive awareness and engagement across consumer and industry audiences.
• The ideal candidate is equally comfortable building a strategy deck and shooting a Reel. Someone who can zoom out to see the big picture, then roll up their sleeves to make it real.

Key Responsibilities:

• Strategy Development: Build and execute social media strategies aligned with company's brand and business priorities across B2C and B2B audiences, translating goals into platform-specific storytelling.
• Content Creation: Develop and produce content as a core function of the role, from concepting and copywriting to light production, ensuring quality and consistency across channels.
• Campaign Support: Serve as a strategic contributor on cross-functional campaigns, from product launches to cultural activations, helping shape creative direction and ensuring on-brand execution.
• Insight-Driven Optimization: Use data, social listening, and audience insights to inform content decisions, track performance, and surface opportunities for improvement.
• Cross-Functional Collaboration: Partner with Brand, Studio Z, Communications, and Performance teams to bring integrated campaign ideas to life with clear channel strategies.
• Trend Spotting: Monitor emerging platforms, formats, and cultural moments to keep client's social presence fresh and relevant; share learnings proactively.
• Operational Contribution: Support planning workflows, content calendars, and reporting to keep campaigns on track and visible to stakeholders.

Qualifications:

• 5+ years in social strategy, content, or digital marketing with a track record of contributing to impactful campaigns
• Fluency across major social platforms with strong instincts for what works where and why
• Ability to travel to events and capture content as needed. (10-25%)
• Hands-on content creation experience (copywriting, short-form video, graphics coordination, or similar)
• Comfort working with data. You use insights to sharpen strategy, not just report numbers
• Strong communicator who can work across creative and business teams with clarity and confidence
• Familiarity with tools like Sprinklr, Jira, or equivalent a plus