Direct-to-Learner Marketing Manager — Growth & ROI

Job Title: Marketing Manager, Direct to Learner Salary: £35,200-£45,700 depending on experience Location: Cambridge – Hybrid (2 days per week in the office) Contract: Permanent Hours: Full time (35 hours per week) Do you have a passion for optimising marketing and product performance? Are you a self-starter looking for an exciting new challenge? This could be your next career move… We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge. We're looking for a skilled Marketing Manager who thrives in a fast-paced, start-up environment and can easily alternate between being strategic and tactical depending on the situation. You'll have the unique opportunity to join the team that manages The Cambridge Dictionary where you'll focus mainly on delivering new Direct to Learner (D2L) propositions. About the role As Marketing Manager, you'll work with product and editorial colleagues to help drive innovation and take products from ideation to launch. Your key responsibilities will be to: Develop and execute integrated marketing plans that support go-to-market strategies and maximise return on investment (ROI). Work closely with product teams to help define, develop, test and launch new products. Manage tracking and reporting on key performance indicators (KPIs) to uncover growth opportunities. Rigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success. Build a broad understanding of customer needs and pain points, marketing challenges, opportunities and competitor activities. This position has been classified as a hybrid role, requiring the selected candidate to typically spend 40-60% of their time collaborating and connecting face-to-face at their dedicated location. Aside from our hybrid principles, other flexible working requests will be considered from the first day of employment, including other work arrangements should you require adjustments due to a disability or long-term health condition. About You You're a qualified, adaptable marketer with experience in the direct-to-consumer space. You'll bring a strong mix of marketing communications and product marketing expertise and have a passion for solving problems. We're looking for someone with: A Degree or professional qualification in Marketing (or equivalent experience). Hands-on experience in the direct-to-consumer space developing and executing integrated, global marketing plans that support go-to-market strategies and maximise return on investment (ROI). Experience with HubSpot (or similar CRM tool), with deep understanding of how to use CRM strategies to optimise customer journeys for ecommerce or subscription products. Strong analytical skills and ability to use data and insights to influence decision making. Excellent communication and presentation skills, with strong copywriting and editing ability, and a minimum of CEFR level C2 English. Strong interpersonal skills to build and maintain relationships with partners, third parties and internal cross-functional teams. Skilled using tools such as Canva and CapCut to create marketing assets. If you meet the above minimum requirements, we encourage you to apply. Your application will be even stronger if you can also demonstrate the following desirable criteria: Experience in a product marketing role. Experience in growth marketing. Experience managing ecommerce conversion rate optimisation programmes. Experience in UX and web design. Experience using experimentation and testing tools. For a detailed job description, please refer to the link at the bottom of the advert on our careers site. We are a Disability Confident (DC) employer that is committed to equality and inclusion ensuring our recruitment process is accessible to all. The DC scheme's Offer of an Interview commitment applies to applicants who opt in, and disclose a disability or a long-term health condition, and best meet the minimum criteria for the role. In instances where interviewing all qualifying candidates is not practicable, we prioritise those who best meet the minimum criteria, as we would for applicants who do not have a disability or long-term health condition. Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov.uk website for guidance to understand your own eligibility based on the role you are applying for.” Rewards and benefits We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including: 28 days annual leave plus bank holidays Private medical and Permanent Health Insurance Discretionary annual bonus Group personal pension scheme Life assurance up to 4 x annual salary Green travel schemes Ready to pursue your potential? Apply now. We aim to support candidates by making our interview process clear and transparent. The closing date for all applications will be 16th July. We will review applications on an ongoing basis, and shortlisted candidates can expect interviews to take place from week commencing 27th July. If you are shortlisted and progressed through the stages, you can expect: One stage virtual interview via MS Teams. You will be provided with a brief to create a presentation which you will present during your interview. If you require any reasonable adjustments during the recruitment process due to a disability or a long-term health condition, there will be an opportunity for you to inform us via the online application form. We will do our best to accommodate your needs. Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry. We are committed to an equitable recruitment process. As such, applications must be submitted via our official online application procedure. Please refrain from sending your CV directly to our recruiters. If you experience technical difficulties or require additional support with submitting your online application, contact the Recruiter. Why join us Joining us is your opportunity to pursue potential. You will belong to a collaborative team that is exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it is safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background. We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities. #J-18808-Ljbffr Cambridge University Press