Experiential Designer

The HRL (Horse Racing League) is a new F1-style thoroughbred racing league where celebrity and brand-owned teams go head-to-head in a season-long competition that spans multiple tracks across the U.S. Every HRL event is a physical environment guests move through — and this role is responsible for designing it. The Experiential Designer translates brand and creative strategy into the spaces guests actually inhabit at an HRL event. Reporting to the VP of Experiential, you lead the creative thinking for the entry, paddock, team stalls, track, hospitality, and other major event moments — carrying each concept from initial idea through site planning, vendor review, and installation. Working closely with the Experiential team and external partners, you ensure every idea is both on brand and buildable, turning spatial storytelling into something that holds up across floor plans, materials, and fabrication realities. Experiential Designer About The Role The HRL (Horse Racing League) is a new F1-style thoroughbred racing league where celebrity and brand-owned teams go head-to-head in a season-long competition that spans multiple tracks across the U.S. Every HRL event is a physical environment guests move through — and this role is responsible for designing it. The Experiential Designer translates brand and creative strategy into the spaces guests actually inhabit at an HRL event. Reporting to the VP of Experiential, you lead the creative thinking for the entry, paddock, team stalls, track, hospitality, and other major event moments — carrying each concept from initial idea through site planning, vendor review, and installation. Working closely with the Experiential team and external partners, you ensure every idea is both on brand and buildable, turning spatial storytelling into something that holds up across floor plans, materials, and fabrication realities. Reporting Structure Reports To: VP of Experiential Works Closely With: Director of Experiential, Creative Director, Technical Director, external fabrication and production partners, and sponsor and partner teams What You'll Own Concept and spatial design: Map the guest journey and think through how people move through the event — using floor plans, venue measurements, sightlines, and site restrictions to shape design decisions. Build a repeatable experiential system that can flex across venues without making every event feel identical. Develop the look and feel of structures, installations, signage, wayfinding, and sponsor activations. Develop mood boards, concept sketches, and to-scale renders or elevations that communicate creative direction. Production and fabrication oversight: Review materials, samples, production drawings, and fabrication details against creative intent. Work closely with the Experiential team to source props, furniture, and décor references that support the design vision. Be present for key installation reviews and flag anything that does not match creative intent. Work cross-functionally with the Experiential team through site mapping. Collaboration and presentation: Work closely with the Experiential team and external partners to ensure every idea is both on brand and buildable. Participate in creative reviews, brainstorms, and stakeholder presentations — communicating concepts clearly from idea through execution. Stay current on design, fabrication, and event industry trends to continually elevate creative output. Provide activation design guidance to sponsors and partners. What You Bring You come from experiential, environmental, or spatial design — with demonstrated experience taking concepts from initial idea all the way through physical installation, in sports, motorsports, festivals, or large-scale live event environments. 5+ years of experience in experiential, environmental, exhibition, or spatial design, with significant experience in sports, motorsports, festivals, or large-scale live events. Demonstrated experience owning creative concepts from ideation through physical installation. Strong working knowledge of floor plans, site measurements, sightlines, and spatial constraints. Experience reviewing materials, samples, and production/fabrication drawings against creative intent. Proficiency with relevant design software — Adobe Creative Suite, CAD, SketchUp, or similar spatial design tools. Strong presentation skills, with the ability to communicate concepts clearly to internal teams and stakeholders. Able to travel and work variable hours — evenings, weekends, and holidays around event schedules. AI fluency. You're actively using AI tools to work faster and smarter — whether that's generating concepts, accelerating design development, or improving workflow efficiency. You stay current and bring that instinct into how the team operates. Additional Skills Experience in motorsports, horse racing, or league-format events. Comfort operating in outdoor and venue environments during installation reviews and event days. Experience building a repeatable experiential design system across multiple venues or events. Working Environment This is a full-time, in-person role based out of the HRL's Los Angeles office, reporting to the VP of Experiential. Travel is required throughout the season — including advance site visits to every HRL venue and on-site presence at each event. Compensation includes a competitive base, performance bonus, and equity commensurate with experience. #J-18808-Ljbffr