Senior Brand & Marketing Leader - Global iGaming

Marketing | Marketing / Brand Manager – Senior SOFTSWISS is hiring a Marketing/Brand Manager to join our Marketing Team. We are looking for a strategic and creative marketing leader to shape and strengthen our global brand presence across key markets and audiences. In this role, you’ll drive brand positioning, lead integrated marketing initiatives, and contribute to the growth and recognition of SOFTSWISS products within the iGaming industry. Purpose of the role: You will drive and strengthen SOFTSWISS brand positioning across global markets to increase awareness and recognition. This role combines strategic brand development with hands-on execution across multiple channels and touchpoints. You will ensure consistent brand communication, support go-to-market initiatives, and strengthen how the SOFTSWISS brand and products are perceived by clients, partners, and the wider iGaming community. You will also manage complex brand and marketing projects end-to-end — from positioning and creative concepts to cross-functional coordination, launch, and implementation across global markets. Key responsibilities: Own end-to-end project marketing management of complex brand and marketing initiatives — from strategic planning and creative concept development to cross-functional coordination, production, launch, execution, and post-campaign analysis Develop and implement positioning, messaging frameworks, communication strategies, and campaign concepts aligned with business goals Prepare monthly, quarterly, and campaign-based communication plans, including priorities, objectives, key messages, target regions, and communication channels Drive consistency of brand communication across all internal and external touchpoints Define and maintain brand positioning, visual style, target audience profiles, consumer insights, and key messaging Coordinate and execute 360° brand and campaigns in close cross-functional collaboration Support go-to-market launches and strategic business initiatives Create and oversee development of marketing and advertising materials, including key visuals, product presentations, commercial proposals, one-pagers, banners, landing pages, and other collateral Participate in production and coordination of video content supporting brand and product promotion Collaborate closely with Product Marketing, Design, PR, Content, Digital, Regional Marketing, Sales, and BizDev teams Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and awards Ensure compliance with brand visual identity standards across all communication materials Monitor marketing performance metrics and KPIs, analyze campaign effectiveness, and initiate optimization activities Continuously analyze competitors, market trends, audience insights, and industry developments Support budget planning, allocation, and optimization Maintain project documentation, reporting, and communication alignment across stakeholders Required Experience: Bachelor’s degree in Marketing, Communications, Business, or a related field 5+ years of experience in Brand Marketing, Marketing Management, Strategic Marketing, or related roles 3+ years of experience in B2B tech marketing across multiple communication channels Strong project management expertise with experience leading complex cross-functional initiatives Strong understanding of brand positioning, communication strategy, and integrated marketing Hands-on experience with digital marketing tools and multi-channel communication Experience working with multiple stakeholders in fast-paced international environments Strong strategic thinking combined with hands-on execution skills Excellent prioritization, collaboration, and organizational skills Proactive mindset, high ownership, and problem-solving approach Nice to have: Experience working with regulated markets, iGaming, SaaS, fintech, or digital products Experience with global rebranding or repositioning projects Experience supporting GTM strategy and demand generation initiatives Experience managing agencies, creative production, and external vendors Main Advantages Private health insurance Sports benefits Free English lessons (online) Local language courses Paid time off Maternity leave support Referral program rewards Upskilling, internal workshops, and participation in professional conferences and corporate events Apply for position Your Email * Your Name * Your Last Name * Resume/CV * Requirements: PDF, DOC, up to 5Mb Link to profile, such as LinkedIn By filling out this form, you agree that your data will be processed by SOFTSWISS for recruitment purposes. You can withdraw your consent to the processing at any time. For more information, please read our Privacy Policy * Latest Publications The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Any questions? Don’t hesitate to contact Not quite the right role? View similar vacancies: #J-18808-Ljbffr