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Director of Public Communication

$144.9k - $231.27k

Keller Executive Search

The Broward County Board of County Commissioners is seeking a visionary and strategic communications leader to serve as the next Director of Public Communication. Reporting directly to the County Administrator, this executive-level position directs all operations of the Office of Public Communications and serves as the County's chief spokesperson and communications strategist.

An exceptional candidate will be drawn to this role because it offers the opportunity to shape and elevate public communication for one of South Florida's most vibrant counties. Broward County is proudly community-focused and employee-centered, providing a supportive environment where leaders can innovate, collaborate, and make a meaningful impact. This role offers both strategic influence and the chance to serve a community that values transparency, engagement, and public trust.

Duties and Responsibilities
  • Directs operations of the Office of Public Communications, including Public Information, Call Center, and Print Shop; formulates strategies and directs implementation of activities to promote transparency in government and enhance the County's digital government presence.
  • Directs large-scale, enterprise-wide communications programs related to change management in support of other agency initiatives; strategizes and directs implementation of initiatives to raise public awareness of government programs and services.
  • Develops and directs implementation of the County's strategic communications plans; strategizes and writes high-level and sensitive communications for the County management team and elected officials for all platforms, television, print, social media, etc.
  • Provides quality assurance of the marketing and communications activities of other County agencies; oversees the employee communications program; handles media relations for the County.
  • Manages the Advantage Marketing Program, leveraging public and private partnerships to expand educational outreach, reduce program costs, and develop new revenue streams.
  • Identifies fiscal and capital improvement needs and directs activities to fund and implement them.
  • Performs related work as assigned.

In summary, the functions listed represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

  • Possess a strong strategic mindset with the ability to see ahead to future possibilities and translate them into breakthrough communications strategies;
  • Have demonstrated experience directing enterprise-wide communications programs across complex, multi-stakeholder organizations;
  • Have exceptional skills in crafting high-level, sensitive communications for executive l eadership and elected officials;
  • Possess deep expertise in media relations, public information, and crisis communications;
  • Have a proven ability to balance the needs of multiple stakeholders while promoting an environment of high ethical standards and cross-cultural sensitivity;
  • Demonstrate resourcefulness in deploying resources effectively and finding creative approaches to accomplish goals within constrained environments;
  • Possess strong leadership and team-building skills, with the ability to inspire and motivate staff across multiple functional areas including public information, call center operations, and print services;
  • Have experience with digital communications, social media strategy, and website management to support effective public engagement;
  • Demonstrate excellent written and verbal communication skills with a clear understanding of the unique needs of different audiences;
  • Have the ability to develop, implement, and manage strategic, fiscal, and capital improvement plans.
Education, Experience and Certifications
  • Requires a Bachelor's Degree in journalism, communications, marketing, public relations, or closely related field.
  • Requires 10 years in high-level journalism, communications, marketing, and public relations activities, including in strategic and supervisory aspects of these activities or closely related experience.

Experience with social media and website management preferred.

The annual salary range for this position is $144,904.22 to $231,266.72. The starting salary will be based upon the qualifications and experience of the individual selected. The State of Florida does not have a state income tax.

The County’s benefits include:

  • Florida Retirement System (FRS) – Employees have the choice of two retirement plans: the traditional pension plan with eight years of vesting or the investment plan with one year of vesting. This position is eligible for Senior FRS status.
  • Deferred Compensation – The County offers a voluntary 457 plan offered through three providers: Mission Square, Brighthouse Financial, and Nationwide Retirement Solutions. County matches up to a Board approved amount per year.
  • Flexible Spending Accounts – Eligible health expenses and dependent care accounts.
  • Insurance Coverage – The County offers a variety of benefit plans that employees can purchase including Health, Dental, Vision, Flexible Spending Accounts, Long Term Disability, and Pre-paid Legal. The County subsidizes enrollment in Healthcare coverage and provides a waiver credit if applicable.
  • Health Savings Accounts – When you elect either of the High-Deductible Health Plans (HDHP) and you and your enrolled spouse/domestic partner (if applicable) complete the County's Engagement Incentive, Broward County will contribute to your Health Savings Account.
  • Vacation and Sick Leave – Leave is accrued biweekly for vacation and sick time; annualized at two weeks of vacation and 12 days of sick time; additionally, 40 hours of job basis leave is granted annually for employees exempt from overtime provisions of the Fair Labor Standards Act.
  • Holidays – Eleven (11) holidays and two (2) personal days.
  • Life Insurance – The County offers $50,000 of group term life insurance. Employees can purchase additional life insurance for themselves and their dependents and spouse/domestic partner.
  • Additional Benefits – Access to Credit Union, Employee Development, and Personal Income Protection Plans are available.

For additional information on benefits, please visit:

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.

Privacy and Pay Equity:

  • California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at
  • Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
  • Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

State-Specific Information:

  • Rhode Island: We do not request or require salary history from applicants.
  • Connecticut: We provide wage range information upon request or before discussing compensation.
  • New Jersey: We do not inquire about salary history unless voluntarily disclosed.

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.

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Vacancy posted 4 days ago
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