Consumer Insights Manager

Consumer Insights Manager

We're hiring a Consumer Insights Manager to join the team driving Prime Video's audience strategy and growth. This role will lead end-to-end research, specializing in AI/automation methods, to deliver insights that move the business forward. You'll work across Programming, Marketing, and Product teams to translate complex business questions into rigorous research designs at scale. New York or Los Angeles preferred. Key job responsibilities:

• Drive End-to-End Research: Lead research initiatives from problem definition through delivery, increasing the team's total research output through methodological rigor and depth.
• AI-Powered Research & Scalable Infrastructure: Partner with technical teams to scope, pilot, and adopt AI tools and automated workflows that accelerate insights generation.
• Large-Scale Data Analysis: Analyze large-scale behavioral datasets combined with survey and voice of customer data to deliver comprehensive insights.
• Stakeholder Partnership: Work closely with Programming, Marketing, and Product teams to scope research questions, align on methodologies, and translate findings into actionable business recommendations.
• Ad Hoc: Support with rapid-turnaround analyses and the day-to-day delivery on Ad hoc insights requests.
• Insights Communication: Deliver clear, compelling research narratives that connect the "what" with the "so what" and "now what" for stakeholders including senior leadership.

About the team: The US PV Planning and Audience Insights team serves as PV's strategic and analytical backbone, defining our priority audiences and growth objectives while delivering the customer intelligence, rigorous analytics, and AI-powered solutions that enable the organization to achieve them. You'll join a collaborative research team working alongside data scientists, analysts, and product-tech experts to turn data into direction and strategy into action.

Basic Qualifications

- 5+ years of professional non-internship marketing experience- Experience in survey design and datasets- Knowledge of statistics or other analytical techniques- Experience with end-to-end project management, or experience in a fast-paced, high-tech company- Experience in vendor management- Experience effectively gathering information from multiple data sources- Uses AI/LLM tools to automate and accelerate research tasks (survey drafting, data cleaning, open-end coding, sentiment/thematic analysis) while maintaining data quality.

Preferred Qualifications

- Experience working with large, complex data sets- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs- Experience in the entertainment industry- Knowledge of statistical software such as R, Python- MBA, or Master's degree in BI, finance, engineering, statistics, computer science, mathematics, finance or equivalent quantitative field