Materials Sales Representative
CRH
Job ID: 528222
Western Rock Products, is A CRH Company. Our purpose, commitment to the future, and formula for growth is to champion the safety, empowerment, and development of our employees. We strive to be The Preferred Source of quality sand, rock, landscape products, ready-mixed concrete, asphalt, paving and construction services. We succeed as a team by embracing integrity, mutual respect, innovation, service, sustainability, and financial strength.
Position Summary
The Materials Sales Representative, South Region, is responsible for sales growth, strategic account development, customer relationship management, and market expansion throughout Southern CSU operations.
Reporting to the Vice President of Commercial, the representative serves as the Company's primary commercial ambassador within one of the fastest-growing geographic markets in the Business Unit. This position requires strong business development skills, high customer engagement, and significant field presence to capture opportunities associated with population growth, tourism development, commercial construction, and transportation infrastructure projects.
Key Responsibilities
Sales Growth and Business Development
- Develop and execute territory sales plans aligned with Business Unit and commercial growth objectives.
- Identify, pursue, and secure new business opportunities across residential, commercial, industrial, municipal, and infrastructure markets.
- Generate profitable revenue growth through strategic account development and market expansion.
- Develop relationships with contractors, developers, builders, engineers, architects, municipalities, government agencies, and private customers.
- Increase market share within assigned territories through proactive customer engagement and business development efforts.
- Actively prospect new customers and projects while maintaining and expanding existing customer relationships.
- Support major project pursuits and participate in bid reviews, proposal preparation, and contract discussions.
- Collaborate with the Vice President of Commercial on annual sales plans, market strategies, and growth initiatives.
Customer Relationship Management
- Serve as the primary point of contact for customers from project identification through project completion.
- Build and maintain long-term customer relationships through regular communication, project visits, and proactive customer service.
- Develop an in-depth understanding of customer needs, project pipelines, and future opportunities.
- Address customer concerns promptly and professionally while coordinating solutions with operational teams.
- Promote customer retention through consistent service, responsiveness, and value creation.
- Act as a trusted advisor regarding material selection, product availability, scheduling, and project requirements.
Market Development and Intelligence
- Continuously monitor market conditions, construction activity, competitor actions, pricing trends, and economic developments.
- Track regional construction projects and identify opportunities for early project engagement.
- Gather and communicate market intelligence to commercial and operational leadership.
- Identify emerging growth opportunities, infrastructure developments, and strategic projects.
- Participate in local industry associations, contractor organizations, chambers of commerce, and community events to strengthen market presence.
Pricing and Commercial Execution
- Support pricing strategies established by the Vice President of Commercial.
- Ensure consistent pricing discipline and value-based selling practices.
- Prepare and present quotations, bids, proposals, and material estimates.
- Review plans, specifications, and project requirements to develop accurate sales opportunities and estimates.
- Monitor project pricing, margins, and revenue realization.
- Coordinate contract documentation and ensure commercial terms are clearly understood and executed.
- Verify pricing accuracy, sales documentation, contracts, and customer account information.
Operational Coordination
- Partner with dispatchers, plant managers, operations personnel, and project teams to ensure successful project execution.
- Communicate anticipated demand, project schedules, and customer requirements to operational leadership.
- Conduct regular site visits to monitor project progress and customer satisfaction.
- Assist in resolving scheduling, product availability, delivery, and service concerns.
- Support alignment between customer commitments and operational capabilities.
Forecasting and Reporting
- Maintain accurate sales forecasts and territory opportunity pipelines.
- Utilize CRM systems and sales management tools to track customer activity, project opportunities, and account development.
- Provide regular sales reports, market updates, and business development summaries.
- Support annual budgeting, forecasting, and business planning processes.
- Track and report key performance indicators related to sales growth, pricing realization, customer retention, and market share.
Safety, Compliance, and Risk Management
- Promote a culture where safety remains the highest priority.
- Follow all company safety policies, procedures, and regulatory requirements.
- Conduct customer and site interactions in accordance with company standards and ethical business practices.
- Support contract review and risk management processes.
- Demonstrate integrity, professionalism, and accountability in all customer and business interactions.
Travel Requirements
- Regular travel throughout the Central Southern Utah territory is required.
- Maintain visibility and engagement across customer locations, project sites, plants, quarries, and operating facilities.
- Position requires frequent local and regional travel.
- Travel is expected to comprise approximately 50-75% of working time .
- Occasional evening and weekend attendance at customer, industry, and community events may be required.
Qualifications
Education
- High School Diploma or GED required.
- Bachelor’s degree in business administration, Construction Management, Engineering, Marketing, or a related field preferred.
- Equivalent industry experience may be considered in lieu of formal education.
Experience
- Minimum of 3-7 years of progressive sales, business development, estimating, construction materials, or related industry experience.
- Experience in Aggregates, Ready-Mix Concrete, Asphalt, Heavy Construction, Building Materials, or related industries preferred.
- Demonstrated success developing customer relationships and growing market share.
- Experience working with contractors, municipalities, engineers, developers, and public agencies preferred.
- Proven ability to develop new business opportunities and manage strategic customer accounts.
- Experience interpreting plans, specifications, bids, and construction documents preferred.
Knowledge, Skills, and Abilities
- Knowledge of construction materials, including aggregates, ready-mix concrete, and asphalt products.
- Understanding of construction project lifecycle, procurement, and bidding processes.
- Ability to read and interpret construction plans, specifications, and blueprints.
- Strong relationship-building and customer service skills.
- Excellent verbal, written, and presentation communication abilities.
- Strong negotiation and problem-solving capabilities.
- Proficiency with Microsoft Office applications.
- Experience utilizing CRM and sales management systems.
- Strong organizational and time-management skills.
- Ability to analyze market opportunities and competitive conditions.
- Valid driver's license with acceptable driving record.
Core Competencies
Customer Focus
- Builds strong, lasting customer relationships.
- Anticipates customer needs and provides proactive solutions.
- Delivers exceptional customer service.
Business Development
- Actively identifies and pursues growth opportunities.
- Demonstrates strong prospecting and networking skills.
- Achieves territory growth objectives.
Commercial Acumen
- Understands pricing, margins, and profitability drivers.
- Approaches opportunities with a value-based sales mindset.
- Supports commercial strategy execution.
Communication and Influence
- Communicates effectively with customers, operations teams, and leadership.
- Builds credibility and trust across all stakeholders.
- Presents information professionally and confidently.
Results Orientation
- Demonstrates accountability for performance and outcomes.
- Meets or exceeds sales objectives.
- Maintains focus on growth, profitability, and customer satisfaction.
Collaboration
- Works effectively across sales, operations, dispatch, and management teams.
- Promotes teamwork and organizational success.
- Supports a culture of accountability and continuous improvement.
Safety Leadership
- Demonstrates a commitment to workplace safety.
- Supports safe work practices across all operations.
- Promotes the Company's safety culture in all interactions.
Key Performance Measures
- Revenue Growth
- Gross Margin Performance
- Pricing Realization
- Territory Market Share Growth
- New Customer Acquisition
- Customer Retention and Satisfaction
- Strategic Account Growth
- Sales Forecast Accuracy
- CRM Utilization and Pipeline Development
- Bid Success Rate
- Cross-Selling of Product Lines
- Safety Performance
- Employee and Customer Relationship Development
Reporting Relationships
Reports To: Vice President, Commercial
Key Internal Relationships:
- Vice President, Commercial
- Operations Managers
- Ready-Mix Plant Managers
- Aggregate Plant Managers
- Asphalt Operations Personnel
- Dispatch Teams
- Estimators
- Project Managers
- Finance and Credit Personnel
Position Impact
The Materials Sales Representative serves as a critical link between customers, operations, and commercial leadership. This position directly influences revenue growth, market share expansion, profitability, customer satisfaction, and long-term business success throughout the Central Southern Utah region.
By identifying new opportunities, strengthening customer relationships, and ensuring alignment between customer expectations and operational capabilities, the Materials Sales Representative helps position the Company as the preferred supplier of construction materials and services in every market it serves.
What CRH Offers You
- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Western Rock Products, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability
CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.
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