Senior Product Marketing Manager

Role Description

At Workiva, we’re redefining how the world’s leading organizations manage carbon accounting, sustainability data and reporting in an AI-driven era. We’re looking for a Senior Product Marketing Manager to help shape and execute the go-to-market strategy for our Sustainability Management solutions—a strategic growth area for Workiva.

As Senior Product Marketing Manager, Sustainability Management, you will sit at the center of product innovation, market strategy, and revenue enablement. You’ll help define how we win:

• Translating sustainability management capabilities into compelling market narratives.
• Aligning cross-functional stakeholders across the business.
• Driving measurable impact through launches, campaigns, sales enablement, and market insights.

This is an opportunity to influence a fast-evolving market at the intersection of sustainability, regulation, data, and AI.

Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners.

Qualifications

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
• Bachelor’s Degree in marketing, business, communications, sustainability, or a related field.

Requirements

• Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions.
• Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred.
• Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value.
• Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement.
• Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams.
• Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage.
• Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows.

Benefits

• Salary range in the US: $106,000.00 - $172,000.00.
• A discretionary bonus typically paid annually.
• Restricted Stock Units granted at time of hire.
• 401(k) match and comprehensive employee benefits package.