Director, Digital Customer Experience, Neuroscience

Ipsen seeks a Director of Digital Customer Experience for its Neuroscience division to lead omnichannel marketing strategy and execution across the portfolio, including Dysport and a potential migraine indication. The role focuses on developing digital assets, orchestrating integrated customer journeys, and measuring campaign effectiveness to drive business impact.

Responsibilities

• Own strategy, development, and lifecycle management of omnichannel assets and customer engagement capabilities across U.S. Neuroscience portfolio
• Develop omnichannel engagement strategies defining segmentation, objectives, and channel roles aligned to brand priorities
• Design integrated customer journeys connecting personal, non-personal, and digital channels for HCPs, patients, and caregivers
• Establish measurement frameworks, KPIs, and analytics to evaluate omnichannel performance and optimize channel investment and content
• Drive governance, prioritization, and cross-functional alignment between Marketing, Sales, and other stakeholders

Requirements

• 12+ years commercial pharma experience including U.S. omnichannel/digital roles in neuroscience or specialty markets
• Proven success defining and executing portfolio digital and omnichannel strategies with measurable business impact
• Deep expertise in marketing technology, CRM, content operations, and personalized content platforms
• Strong data analytics capability including closed-loop measurement and channel ROI optimization
• Experience leading external agencies and managing significant marketing budgets
• Proficiency with major marketing technology platforms such as CRM, marketing automation, CDP, and Veeva/Salesforce ecosystems
• Demonstrated ability to lead cross-functionally and influence senior stakeholders