Senior Product Designer

The Role:


We are seeking a highly experienced and data-driven Senior Product Designer with a strong background in UX and a proven track record in Product-Led Growth (PLG) strategies. This role is critical in shaping the user experience of our product, focusing on driving customer activation, engagement, and long-term value. You will be instrumental in understanding our users deeply, identifying opportunities for improvement across the entire customer journey, and translating insights into impactful design solutions.

Responsibilities:


UX & Product Design Leadership:

• Apply extensive practical UX experience to design intuitive and effective user interfaces and interactions.
• Lead the design process from concept to execution, encompassing interaction design, information architecture, prototyping, and usability testing.
• Proactively identify and implement strategies to reduce cognitive and interaction friction for our users.
• Collaborate closely with engineering and product management teams to ensure design feasibility and successful implementation.

Customer Journey & Systems Thinking:

• Map and analyze the end-to-end customer journey, identifying key touchpoints, bottlenecks, and dependencies.
• Employ systems thinking to optimize the overall user experience and product ecosystem, rather than focusing solely on isolated screens or funnel stages.
• Develop strategies to improve user flow and streamline interactions across the entire product.

Product-Led Growth & Activation Expertise:

• Design and iterate on critical user flows including trials, onboarding, activation, and self-service experiences.
• Develop and optimize conversion loops, adoption strategies, and mechanisms for progressive discovery of additional product value.
• Champion a PLG mindset, ensuring that the product itself drives acquisition, retention, and expansion.

Analytics & Product Instrumentation:

• Leverage strong quantitative skills to define and track key product metrics.
• Define activation and value events, behavioral funnels, and adoption metrics.
• Collaborate with engineering to define telemetry requirements for robust product instrumentation.
• Design and analyze experiments to measure the impact of design changes and product initiatives.
• Ensure that usage depth, measurable expansion, and trusted usage telemetry are central to our product development.

User Research & Discovery Skills:

• Conduct direct user research, including customer observations, interviews, and usability studies.
• Gain a deep understanding of user workflows and underlying needs.
• Effectively differentiate between stated user requests and their actual underlying problems.
• Utilize research findings to inform product strategy, prioritize features, and drive iterative design improvements.

Qualifications:

• Proven experience as a UX Designer, Product Designer, or similar role with a strong emphasis on practical application of UX principles.
• Demonstrated expertise in designing for Product-Led Growth, including onboarding, activation, and conversion optimization.
• Solid understanding of interaction design, information architecture, prototyping tools, and usability testing methodologies.
• Strong analytical and quantitative skills, with experience in defining and tracking product metrics and designing experiments.
• Proficiency in user research techniques, including interviews, usability studies, and workflow analysis.
• Excellent systems thinking capabilities and the ability to see the bigger picture of the customer experience.
• Ability to translate complex user needs and business goals into elegant and effective design solutions.
• Strong communication and collaboration skills, with the ability to articulate design decisions and rationale clearly.

Experience with product instrumentation and telemetry i