Product Marketing Manager

Product Marketing Manager

Our mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community.

The Product Marketing Manager position is responsible for the ownership of a product portfolio across the entire Americas region (US, Canada and LATAM). This includes responsibility for marketing plans, marketing collateral development, training and other direct organization support needs. The Product Marketing Manager will work closely with our various regional sales organizations, distribution channels, customers and other buying influencers to develop a comprehensive understanding of the industry, competitive landscape, and customer needs. The Product Marketing Manager role and objectives are intended to drive and support PENTAX Medical market share growth, profitability and sales within the Americas (US, Canada and LATAM).

Responsibilities of Product Marketing Manager:

• Prepare for the launch of PENTAX Medical products. Creation of a launch strategy that results in a timely launch, materials that support a widespread adoption and an educated/prepared market are the priority for this role.
• Specify market requirements for current and future products by conducting market research supported by on-going visits to KOL's, nurses and administrators.
• Identify and communicate new products and product features opportunities to GPM group
• Provide financial and technical justification for product selection and definition.
• Create Marketing programs to increase sales numbers.
• Become an expert and clinical owner in product identified for regional launch, understand the market and its application based on launch region.
• Develop a product introduction plan including advertising and promotional initiatives with the marketing communications and respective regional sales department(s) and recommend selling opportunities (e.g. trade expositions, conferences).
• Lead the annual planning process relative to product line responsibilities including communication plans, clinical plans, forecasting, risk assessment, and structural recommendations.
• Lead product line specific core team comprised of cross-functional partners from operations, sales, sales support, marcom, global product management, etc. Participate as the hub in the classic product management hub and spoke model.
• Provide leadership of product launches through all phases of product pre-launch, which includes establishing appropriate inventory levels of product; ensuring that all regulatory requirements have been addressed, arranging for a complete product evaluation; sending out notices to all sales personnel that intake and process orders; developing and delivering training to personnel to effectively sell and service the new product.
• Develop sales strategies to address competitive selling activities: an analysis of the current competitive situation, positioning of the product in various markets, and product pricing. This function includes comparing the performance characteristics of the products with those of competitive products and translating performance characteristic superiority into benefits for the customer who purchases products.
• Track and evaluate product performance and sales after product launch through KPIs, including monitoring customer satisfaction with initial installations and use of product, communicating closely with technical staff in the field on product performance issues and transmitting all critical information to global product management.
• Track financial performance of products to achieve revenue objectives. Review monthly KPI's with commercial leaders and provide guidance and training to drive performance.
• Monitor and evaluate the competition's response to the new product introduction. Initiate appropriate action to counter competitive activities.
• Partner effectively with Service to improve the service experience for the customer for their product line and improve profitability of service for the organization.
• Other duties as assigned by management.

Qualifications:

• Bachelor's Degree in business, life sciences, engineering or related technical discipline required. MBA preferred.
• 4+ years of product marketing, product management, and/or product specialist experience required. Additional sales experience is a plus.
• Exceptional organizational skills with meticulous attention to detail.
• Ability to lead and manage multiple projects and execute with a sense of urgency.
• Possesses unique blend of business, application and technical savvy; a big-picture vision, and the drive to make that vision a reality.
• Skilled at working with and leading cross functional teams in a multi-national organization.
• Strong problem solving and critical thinking with both qualitative and quantitative analysis skills.
• Ability to work in a fast-paced environment and adapt changing priorities.
• Highly-motivated with ability to work both independently and in a large team setting.
• Highest levels of personal and professional integrity.
• Excellent track record in establishing solid business relationships with internal and external stakeholders.