Head of GTM New York City / Hybrid View role

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

About the role

Passionfroot is hiring a Head of GTM to build and lead our GTM function - and this isn't a "figure out if there's demand" role. There already is: we've grown 13x YoY, profitable, almost entirely on inbound, with no dedicated sales team, closing deals with companies like Replit, Figma, Framer, LumaAI, Gamma, and Airtable in cycles as fast as 30 days. Your job is to take that proven motion and turn it into a real GTM function and repeatable motion - team, pipeline, and playbook - without losing the speed that got us here.

This is a builder-leader role: you'll close deals yourself early on, put in place the systems and playbooks that let sales scale, and grow and manage the team as we expand.

This is a high-ownership role reporting to our CEO. You'll set the sales strategy, own the number, and lead the sales team.

This role is based in our New York City office (SoHo) with a hybrid work model. We are also open to candidates who are willing to relocate to the NYC area.

What's different about building sales here

• You’re inheriting demand, not hunting for it. Inbound is proven and flowing. Your job is to convert it faster, expand the account base and build the organization around it—not prove the model works.

• Every brand starts in the product. We have product and intent data before a sales conversation begins, and speed from signup to first spend is the key metric.

• You own two connected revenue engines. Managed services already runs creator programs worth millions per month; more than 100 self-serve and inbound accounts create the next major opportunity.

• There is no category playbook to copy. Creator-led growth is a new category. You will write the sales and delivery motion that others follow.

• Fast cycles create fast feedback. With roughly 30-day deal cycles, you will learn what works quickly—not a quarter later.

• We’re AI-native by design. You will use tools like Claude Code and agentic workflows to build a lean, high-output team—not default to adding headcount.

• You’ll work directly with the founders. There are no layers between you and the people who started Passionfroot, so decisions happen quickly.

What you'll own

Sales Strategy & Leadership

Define and own Passionfroot's sales strategy - target segments, pricing and packaging input, and go-to-market motion. Set the number, own the forecast, and report on performance.

Team Building & Management

Build, hire, and manage the sales team as we scale. Set quotas, coach reps, and build a culture of high performance and accountability.

Pipeline & Process

Build the systems and processes that make sales repeatable - CRM hygiene, sales playbooks, qualification criteria, and a reliable pipeline of outbound and inbound opportunities.

Closing & Customer Relationships

Personally run and close deals with our most important customers (companies like Replit, Figma, Framer, LumaAI, Gamma, Airtable), and set the bar for how the team sells.

Cross-functional Collaboration

Work closely with marketing, customer success, and product to align on ideal customer profile, feed customer feedback into the roadmap, and ensure a smooth handoff from sale to onboarding.

How you'll do it

• Own the sales pipeline and revenue number, and report regularly on performance

• Build and run a repeatable sales process, from outbound to close, without slowing down our 30-day cycle times

• Hire, onboard, and manage a growing sales team

• Personally close key strategic accounts

• Build sales playbooks, training, and enablement materials - AI-native by default

• Set up and maintain CRM and reporting infrastructure

• Partner with marketing and customer success on GTM strategy and customer handoff

• Represent the voice of the customer internally, feeding insights back into product

Who we're looking for

• Proven experience leading a sales team and owning a revenue number

• Track record of both building sales processes from scratch and personally closing deals

• Comfortable inheriting strong inbound demand and turning it into a repeatable, scalable motion

• AI-native - comfortable using tools like Claude Code or similar to build leaner, faster sales operations

• Strong people manager - you know how to hire, coach, and get the best out of a team

• Obsessed with metrics - you track everything, spot patterns fast, and turn data into decisions

• Moves fast and communicates proactively - your teammates always know where things stand

• Excited to own a function end to end, not just execute tasks

• Experience selling to marketing or growth teams, or in the creator economy space

Success in this role looks like

• Sales team is hitting or exceeding revenue targets consistently

• A repeatable, scalable sales process and playbook is in place - and deal cycles stay fast as volume grows, not slower

• A high-performing sales team

• Strong pipeline of key strategic accounts, with high win rates

• Tight feedback loop between sales, marketing, customer success, and product

What we offer

• Competitive salary

• Regular team offsites (our past ones include South of France, Barcelona, Mallorca etc.)

• Latest Apple hardware

• A rare chance to build and own the sales function at one of the fastest-growing companies

Why this role matters

Sales is how Passionfroot turns product into revenue. We've already proven the demand is real - this is the role that turns that proof into an engine: a team, a process, and a playbook built for a category that doesn't have one yet.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.