Area Sales Manager

Job-ID:

Category: Sales

Location: Charlotte, NC, United States; Washington, DC, United States; Alexandria, VA, United States; Virginia Beach, VA, United States; Arlington, VA, United States; Richmond, VA, United States; Norfolk, VA, United States; Baltimore, MD, United States; Raleigh, NC, United States; Greensboro, NC, United States; Winston Salem, NC, United States; Charleston, WV, United States; Asheville, NC, United States; Wilmington, NC, United States; Roanoke, VA, United States; Lynchburg, VA, United States; Huntington, WV, United States; Morgantown, WV, United States; Wheeling, WV, United States; Beckley, WV, United States; Rockville, MD, United States; Fredricksburg, VA, United States; Annapolis, MD, United States; Salisbury, MD, United States; Newark, NJ, United States; Jersey City, NJ, United States; Paterson, NJ, United States

Posted:

Closes:

Employment Category: Full-time regular

Relocation Package: Yes, Within Company Policy

Salary Frequency: Annually

Minimum Salary: 119,013.18

Maximum Salary: 154,168.81

This role is for a leader who believes great results come from great people – and that teams do their best when they care about the outcome, each other, and how they show up.

The purpose of this position is to coach and develop a team to success, enabling Sales Representatives to achieve their goals, deliver strong business results, and grow professionally – while supporting profitable growth within the General Industrial division. This is a high-impact leadership opportunity for a builder: someone who enjoys developing talent, shaping culture, and achieving meaningful results through others.

As a force multiplier, the leader in this role inspires, elevates, and supports a team of General Industrial Sales Representatives while reinforcing accountability to clear, shared outcomes. By focusing on the activities that enable success – coaching, value-based selling, consistent sales execution, and driving progress and execution against clearly defined value plans – the role helps translate strong execution into tangible business results, including new business growth, sales growth, and margin performance.

This role offers meaningful visibility, broad scope, and the opportunity to positively influence both business performance and leadership outcomes within the General Industrial division. The culture fostered by this leader is rooted in mutual respect, collaboration, trust, and shared accountability, where people are expected to bring both strong performance and strong character. The culture fostered by this leader reflects humility, hunger, and people smarts, grounded in authenticity, constructive dialogue, teamwork, and a clear focus on follow-through and results. 

Location Preference: Candidates located throughout the Southeast region. The Southeast region consists of the following states: Mayland, North Carolina, Virgina and West Virgina.

This position is also eligible for bonus based on performance and subject to the terms of the Company’s applicable plans.

This position is eligible for health benefits, such as medical, dental and vision coverage, Flexible Spending Accounts (FSAs), disability coverage, security, retirement and saving benefits. Additional benefits include a generous time away from work package, including personal leave, paid parental leave, medical leave, vacation, and holiday.

Qualifications

Minimum Requirements:

• Must have a High School education or equivalent.
• Must have sales experience in the paints and coatings industry.
• Must have experience in the Industrial Painting segment knowledge and/or experience, including manufacturing environments and customer buying processes.
• Must have exposure to disciplined pipeline management and forecasting practices in a B2B sales environment.
• Must have experience CRM and reporting systems for opportunity tracking, pipeline visibility, and forecast submission.
• Must have experience using standard sales reports and dashboards to monitor execution, identify risks, and support management reviews.
• Must have experience with Microsoft Office applications for reporting, analysis, communication, and business reviews.
• Must be comfortable with travel.

Preferred Qualifications:

• Have a Bachelor’s Degree in a business-related field.
• Have experience managing sales execution through others, including goal setting, pipeline review, performance feedback, and accountability.
• Have experience reinforcing consistent use of sales tools and systems across a sales team.
• Have experience leading teams in disciplined use of standard sales systems and workflows.
• Have experience identifying specific metal and plastic coatings users, including knowledge of liquid and powder coatings used in this marketplace and their applications.

Responsibilities

• Lead and develop a team of General Industrial Sales Representatives as the primary responsibility of the role, enabling achievement of sales, margin, and gallon growth goals through effective coaching, talent development, and disciplined execution.
• Support the achievement of General Industrial sales, margin, and gallon growth goals by leading, coaching, and enabling a team of Sales Representatives – balancing territory performance, expenses, and profitable execution in support of business objectives.
• Enable effective sales execution by guiding Sales Representatives in building healthy pipelines, practicing disciplined opportunity management, and developing high-quality value plans while ensuring consistent follow-through and progress against those plans to promote sustained growth and protection of the business.
• Attract, develop, and retain a high-performing Sales Representative team through thoughtful hiring, onboarding, coaching, and performance feedback – setting clear expectations around teamwork, respect, and accountability, and fostering an environment where individuals are supported to grow and succeed.
• Engage across multiple General Industrial segments, helping Sales Representatives navigate diverse customer needs, applications, and value drivers – bringing energy, curiosity, and enjoyment to the selling process while supporting consistent and disciplined execution.
• Create clarity and alignment around expectations and goals by maintaining visibility to pipeline health, reviewing progress collaboratively, supporting progress against value plans, and partnering with Sales Representatives to remove obstacles and support successful outcomes.
• Support a culture of value-based selling by sharing best practices, reinforcing execution discipline, and encouraging continuous improvement in selling capability.
• Promote strong forecast accuracy and a healthy operating rhythm by facilitating regular pipeline reviews, performance discussions, and business cadence activities that enable transparency, shared accountability, and informed decision-making.
• Collaborate cross-functionally with Marketing, Operations, Supply, Technical Service, Regional Facility leadership, as well as Lab and Enterprise partners, to align resources, support effective customer execution across both transactional and enterprise opportunities, and enable the sales team’s success.
• Engage with customers alongside Sales Representatives through joint calls and travel within the area of responsibility to support key opportunities, reinforce value-selling behaviors, and strengthen customer relationships.

About the company

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.