Director, Global Intelligence Measurement Models & Analytic Frameworks

Role Description

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Intelligence Measurement Models & Analytics Frameworks, you will lead the design and implementation of digitally enabled, scalable measurement systems and advanced analytics frameworks. These systems will integrate consumption and purchase data to deliver holistic, modernized diagnostics and insights that drive consistent comparability and operational excellence across the Coca-Cola system.

You will partner closely with domain leads in:

• Marketing Human Insights
• Marketing Performance
• Categories
• Commercial
• RGM
• Other network cross-functional partners in Global and OU Marketing and Commercial Teams
• External partners

Your goal is to develop innovative, technology-driven approaches to consumer and shopper insights, ensuring the delivery of actionable intelligence that supports business objectives.

Qualifications

• Deep understanding of consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
• Expertise in developing statistical, econometric, and machine learning models to drive actionable insights.
• Ability to apply new technologies to operationalize briefs and create future-ready measurement systems.
• Proven ability to articulate cross-functional objectives to senior management and develop diverse network partnerships.
• Track record of driving adoption of cutting-edge solutions and services across a global organization.

Requirements

• Minimum of 8 years of experience in consumer and shopper research, with at least 5 years in technology and digital agencies.
• Agency experience in consumer and shopper tracking management and data analytics, including developing statistical, econometric, and machine learning models.
• Experience working in a complex, global environment, leveraging teams of internal and external resources.
• Bachelor’s degree required; MBA or Master’s degree in Data Science, Statistics, Economics, Computer Science, or a related field preferred.

Benefits

• Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
• Collaborate with a wide range of cross-functional partners, from retail to entertainment.
• Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.