Director-Franchise Operations

Job Description

Job Description

Benefits:

• Paid time off
• Training & development
• Wellness resources

We empower the fighting spirit in you!

General Summary:
The Director of Franchise Operations serves as the primary operational partner to domestic franchise owners across the UFC GYM system. This role drives revenue growth, ensures brand standard execution, and strengthens franchise relationships through strategic coaching, financial oversight, and operational support.

The Director works closely with Franchise Owners to optimize performance, improve profitability, and maintain system-wide consistency. Periodic travel and in-market club visits are required. This job requires to travel to every franchise as well as leading calls with the team.

Key Responsibilities

• Drive business development for new franchise and MSA (Managed Service Agreement) club locations by partnering with prospective and existing owners on market expansion strategy, site selection, financial viability, and operational readiness within the UFC GYM system.

• Lead and facilitate monthly Sales and Operations Review calls focused on KPI performance, revenue growth, operational execution, and strategic alignment across the system.

• Oversee website strategy for all Franchise and MSA clubs to ensure alignment with brand standards and revenue objectives. Partner with Marketing and Digital teams to optimize club-level website performance, user experience, and conversion funnels.

• Collect, organize, and analyze quarterly financial statements (P&L, balance sheet, and supporting documentation) for all non-MSA franchise locations. Ensure accurate reporting, financial transparency, and proactive identification of performance trends, risks, and growth opportunities across the system.

• Serve as the primary liaison and strategic advisor to Franchise Owners

• Conduct weekly check-ins and lead structured monthly performance reviews

• Analyze KPIs and financial statements (P&L, balance sheet) to identify growth opportunities

• Support new club development including site approvals, territorial mapping, and SWOT analysis

• Conduct regular in-market visits to ensure operational excellence and brand compliance

• Provide coaching to improve sales, membership growth, EBITDA, and operational efficiency

• Partner with Marketing and Digital teams to optimize website performance and revenue generation

• Promote approved vendors and manage vendor rebate and revenue share programs

• Support franchise training, pre-sale, and grand opening initiatives

• Lead website strategy for all Franchise and MSA (Managed Service Agreement) clubs to ensure alignment with brand standards and revenue objectives.

• Partner with Marketing and Digital teams to optimize club-level website performance, enhance user experience, and improve conversion rates to drive revenue growth.
  Collect, review, and analyze quarterly financial statements (P&L, balance sheet, and supporting documentation) for all non-MSA franchise locations, ensuring accurate reporting, financial transparency, and proactive identification of performance trends, risks, and growth opportunities across the system.
  Protect and uphold UFC GYM brand standards across all channels, ensuring consistency in execution, messaging, and member experience.
  Qualifications
  • Bachelor’s degree preferred or 5–7 years equivalent business experience

  • 5–7+ years of multi-unit operations or General Manager experience

  • Strong financial acumen and KPI analysis skills

  • Proven leadership and relationship-building abilities

  • Advanced communication skills (written and verbal)

  • Strong Microsoft Office skills (Excel proficiency preferred)

  • Passion for fitness and alignment with the UFC GYM brand

  • Ability to travel extensively

Physical Requirements:  

• While performing the duties of this job, the employee is regularly required to stand for up to 8 hours. The employee occasionally sits, walks, kneels and reaches with hands and arms. 
• Occasionally required to lift and/or move up to 10 lbs.

Flexible work from home options available.