Marketing Coordinator

Position Title & Department Marketing Coordinator; Professional and Continuing Education Department Description The University of San Diego's Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolve in response to their professional development in the fields of business, education, and health care. PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. Detailed Description The Marketing Coordinator, under the direction of the Marketing Director, provides second-level support for marketing efforts for Professional and Continuing Education’s degree programs. The role involves supporting the execution of marketing campaigns that generate qualified leads, positively impacting fiscal performance, nurturing leads, increasing enrollments, creating research documents, reports, and content, coordinating projects, maintaining consistent branding, and monitoring comprehensive multi‑channel campaigns to generate leads and increase student enrollment and revenue. Excellent writing, spelling, and grammar skills and a proven ability to anticipate needs and take initiative are required. Duties and Responsibilities Marketing Campaigns Implementation of program‑specific, multi‑channeled digital marketing and communication plans for degree programs, including website maintenance, e‑mail marketing, social media, organic search, and PPC activities. Assists in all promotional print, television, web, radio advertising, social media, and direct mail marketing of programs/courses assigned, and assists with booking of media, career and educational portals, print, broadcast, trade shows, and referral development. Support the Marketing Director and/or Senior Marketing Manager to define keywords, audience profiles, write content, and position programs for pay‑per‑click (PPC), search engine optimization (SEO), and online education directories (OEDs). Coordinate with external vendors including designers, printers, marketing services, and mail processing to develop and execute collateral items, HTML e‑mail, website and landing pages, direct mail, print, etc. Implement e‑mail marketing initiatives including message development, copy writing, design, image selection, creating/testing HTML, and developing corresponding landing page. Support the delivery of a high‑converting (lead‑to‑student) stream of inquiries from the most cost‑effective lead sources. Support the processing of marketing‑related contracts and invoices. Student Engagement Coordinate ongoing student engagement efforts, including managing a student success website and developing e‑mail communications. Implement initiatives that support an increase in program referrals. Assist in all aspects of a new degree launch, such as competitive analysis, copywriting, e‑mail development, website build, and development of marketing and advertising materials. Conduct secondary research for all programs assigned and build out standard research templates. Monitoring & Reporting Track inquiries from potential students and coordinate with enrollment advisors to ensure each potential student is experiencing a high level of customer service; track and report on campaign response rates. Calculate return‑on‑investment (ROI) on campaign expenditures using provided data. Track and report on cost‑per‑lead (CPL) and cost‑per‑start (CPS) by each source per program. Prepare weekly program reports and semester reports. Support performance analysis and monitoring trends across various marketing channels. Track and monitor expenses against budget. General Duties Research new marketing channels and emerging opportunities to specific target audiences. Participate in outreach efforts, career fairs, and other similar events. Support the Marketing Director and/or Senior Marketing Manager to execute multi‑channeled and comprehensive marketing plans for each degree program. Anticipate and solve common problems. Coordinate marketing campaigns, monitor yield, and track performance against program‑specific goals. Execute and implement social media, e‑mail, paid search and other digital marketing tactics. Special Conditions of Employment Must be able to work flexible hours including evenings and weekends to meet project deadlines. Must be able to work with all required technologies and tools. Background Check Successful completion of a pre‑employment background check. Degree Verification Requirement Persons offered employment in this position will be required to provide official educational transcripts for degree verification purposes. Job Requirements Minimum Qualifications Bachelor’s degree is required. At least 1 year of experience in digital marketing and lead generation and/or marketing‑related project management. Basic knowledge and understanding of marketing strategy. Strong creative and problem‑solving skills. Proficient with Microsoft Office, especially Excel and Word. Working knowledge of project management fundamentals. Excellent written and oral communication skills. Demonstrated ability to handle multiple tasks efficiently and accurately. Excellent attention to detail. Excellent writing, spelling and grammar skills. Performance Expectations – Knowledge, Skills and Abilities Basic knowledge of functional area and understanding of how work may impact other areas. Fundamental analytical skills to conduct analysis and develop recommendations, demonstrating organization and problem‑solving skills. Strong skill in using business software systems in the completion of work assignments; i.e., Word, Excel and working knowledge of PowerPoint, design programs, web analytic platforms, search (paid and organic), and customer relationship management (CRM) software. Basic experience with Adobe creative suite and basic video editing skills are preferred. Strong knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation. Strong proofreading skills. Basic skills to write clear, lively, engaging, and compelling copy in a variety of styles appropriate to target audiences and/or the broader public, while ensuring adherence to the campus message. Thorough attention to detail. Strong and effective verbal, written, and interpersonal communication and presentation skills. Experience using marketing automation software to develop and deliver digital marketing programs through a broad range of B2C channels including e‑mail, social media, and web. Experience with Google Analytics, marketing automation software, setting up e‑mail campaigns, and analyzing results. Fundamental research skills to conduct needs assessment and secondary research over the internet. Strong fact‑verification skills. Strong knowledge of project management fundamentals. Salary and Benefits $25.36–$28.90 per hour; excellent benefits. Benefits include medical, dental, vision, a retirement contribution, and on‑campus fitness center access. For more information, visit the benefits section of the website. Application Requirements Resume and cover letter required. #J-18808-Ljbffr