B2B Paid Media Integrated Campaigns Strategist

Paid Media Strategist

At Cars Commerce, we're fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

But don't take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared "Best" of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

We are looking for a Paid Media Strategist to be the owner of our paid media campaigns, driving awareness and demand for our B2B solutions. You will own media, primarily across Google, Bing, Meta, and LinkedIn. This is a hands-in-tool, end-to-end role — you will build, manage, optimize, and report on all paid campaigns (no agency partnerships). You will own the budget allocation, the channel mix, and the results. The role will work closely with our Manager of Integrated Campaigns, Director of Marketing Programs & Ops, B2B Product Marketing Teams, and in-house creative teams to bring campaigns to life. Over time, as our core channels mature, you will have room and support to identify and test new channels and approaches to reach our B2B audiences.

This role reports to the Director, B2B Marketing Programs and Operations.

The day-to-day

• End-to-end management of paid digital campaigns across Google, Bing, Meta, and LinkedIn — from strategy and in-platform build through optimization and reporting
• Budget allocation and channel mix recommendations tied to campaign goals and MQL targets
• Performance tracking and regular reporting on KPIs, with clear recommendations for improvement
• Campaign tracking, tagging, and troubleshooting in-platform and in partnership with marketing ops and marketing analytics teams
• Creative brief development and asset guidance in partnership with our in-house creative team
• Identification and testing of new channels and tactics as core programs mature — you will have the opportunity to build beyond the current channel mix
• Collaboration on strategy, execution, and budget for other channels, such as direct mail, influencer partnerships, and trade publications
• Cross-training and collaboration with other integrated team member, Sr Associate of Integrated Campaigns - Organic & Boosted Social

Must-have experience

• 5+ years managing paid media campaigns hands-in-tool across Paid Search, Paid Social, and Paid Display (Google, Bing, Meta and LinkedIn preferred)
• Demonstrated track record of driving measurable B2B outcomes — MQLs, pipeline contribution, or site traffic — not just impressions and clicks
• Experience owning budget allocation and making channel mix decisions independently, without agency support
• Strong command of campaign tracking, attribution, and tagging — comfortable troubleshooting in-platform
• Ability to translate performance data into clear, actionable recommendations for stakeholders

What strong looks like

• Experience in a marketplace, platform, or multi-product B2B environment
• Familiarity with ABM tactics, intent-based targeting, or account-level media strategies
• Comfortable working in a lean team

In the spirit of pay transparency, we are excited to share the base salary range for this position. In addition to base salary, some roles are eligible for our bonus and/or equity programs, depending on level and role. Regular full-time positions are eligible for our comprehensive benefits package. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.Salary Range$93,100.00-114,050.00

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!